AIMAC Proceedings: Association Internationale Pour Le Management Des Arts Et de la Culture, International Association for the Management of Arts & Culture, 4th Biennial Conference, June 29-July 2nd, 1997, Golden Gate University, San Francisco

Front Cover
Anne W. Smith
Golden Gate University, 1997 - Art - 631 pages
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Contents

Marketing StrategyStrategie Marketing
5
National Cultural PolicyPolitique culturelle nationale
20
Museum Markting and Arts MarketMarketing des musées et marché de lart
22
Copyright

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