1,000+ Bilingual Slogans with Impact!: Instant Bilingual Advertising Handbook = 1. 000+ Slogans Bilingües Con ¡impacto!

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Trafford Publishing, 2005 - 135 pages
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1000+ BILINGUAL SLOGANS WITH IMPACT! instant bilingual advertising handbook is simultaneously a business tool and an educational tool.
In general, an advertising slogan is a direct appeal to the human mind designed to attract attention and promote the products and/or services of an organization.
These instant bilingual advertising slogans carry a double impact at once because of the immediate and fascinating similarities that they illustrate between English and Spanish. They are clearly and strongly expressed employing a wide variety of font styles in combination with the effects of boldface, italics, and underlining.
All of these "magic phrases" also function as instant bilingual mini-lessons in the vocabulary and syntax of Spanish and English. They are free from the common errors of translation committed frequently by inexperienced monolinguals, those that speak only English or only Spanish. They are also free from other more subtle errors committed frequently by non-native speakers of both languages. These are sayings or refrains. This means that they use the specialized grammar and punctuation of publicists. It's less formal than official grammar. It is how we speak in our normal lives.
Whether you are an advertising professional, executive, manager, secretary, entrepreneur, teacher, or student, these slogans can help you achieve your goals with great success. This content logically reveals the correct methodologies by way of demonstrating many useful examples. And as you read and study this book, the concepts penetrate your subconscious mind and help you refine your bilingual abilities easily and naturally.
Sobre el Libro
"1000+ SLOGANS BILINGUES CONIMPACTO! manual al instante de la publicidad bilingue" es simultaneamente una herramienta de negocios y una herramienta educativa.
Por lo general, un slogan (o eslogan) publicitario es un llamado directo a la mente humana disenado para atraer la atencion y promover los productos y/o servicios de una organizacion.
Estes slogans (o esloganes) bilingues al instante llevan un doble impacto a la vez por las similitudes inmediatas y fascinantes que ilustran entre el ingles y el espanol. Estan claramente y fuertemente expresados empleando una amplia variedad de estilos de fuentes en combinacion con los efectos de negrita, cursiva y subrayado.
Todas de estas "frases magicas" tambien funcionan como minilecciones bilingues al instante del vocabulario y sintaxis del espanol e ingles. Son libres de los errores comunes de traduccion cometidos con frecuencia por mono-lingues no experimentados, los que hablan solo ingles o solo espanol. Tambien son libres de otros errores mas sutiles cometidos frecuentemente por hablantes no nativos de ambos idiomas. Estos son dichos o refranes. Significa que usan la gramatica y puntuacion especializada de los publicistas. Es menos formal que la gramatica oficial. Es como hablamos en la vida regular.
Ya que sea usted publicista profesional, ejecutivo, gerente, secretario, empresario, profesor o estudiante, estos slogans pueden ayudarle a lograr las metas con gran exito. Este contenido logicamente revela las metodologias correctas por medio de demostrar muchos ejemplos utiles. Y mientras que lee y estudia este libro, los conceptos penetran al subconsciente y le ayudan a refinar sus habilidades bilingues facil y naturalmente.

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About the author (2005)

Hale heads the Southwest Institute for Space Research, a private education and research organizations in Cloudcroft, NM

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