1,000 Retail Graphics: From Signage to Logos and Everything for In-Store

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JGA
Rockport Publishers, May 1, 2007 - Design - 320 pages
1 Review
A virtual catalog of ideas for inspired retail design

The retail industry is one of the most competitive and, as a result, challenging arenas for graphic designers. The expectation for creativity and originality is extremely high, yet the success rate of many retail ventures is quite low-so getting the marketing and branding right is essential for survival. This book will provide a wealth of graphic design inspiration from a variety of retail businesses, offering designers, retail marketers, and business owners a vast collection of innovative options. Like the other books in Rockport's 1,000 series, the pages will pop with ideas for promotions, signage, tags, advertisements, flyers, bags, logos, and ad premiums such as novelties, giveaways, and more.

 

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Contents

Section 1
9
Section 2
17
Section 3
18
Section 4
25
Section 5
26
Section 6
33
Section 7
34
Section 8
41
Section 21
115
Section 22
116
Section 23
124
Section 24
145
Section 25
146
Section 26
153
Section 27
154
Section 28
161

Section 9
42
Section 10
52
Section 11
59
Section 12
60
Section 13
76
Section 14
84
Section 15
91
Section 16
92
Section 17
99
Section 18
100
Section 19
107
Section 20
108
Section 29
177
Section 30
178
Section 31
194
Section 32
202
Section 33
222
Section 34
256
Section 35
263
Section 36
264
Section 37
289
Section 38
290
Section 39
320

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About the author (2007)

JGA has evolved to become one of the leading design, brand strategy and architectural firms specializing in transactional environments in the U.S.? Since 1971. Recognized as a Top Ten Retail Design Firm by Interior Design magazine and named winner in a myriad of environmental and graphic design competitions, JGA recent award-winning projects include: Brookstone, Hershey's, Jaguar, The North Face, Godiva Chocolatier, Spencer's and Metropark. For more information, visit www.JGA.com.

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