2011: Trendspotting for the Next Decade

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McGraw Hill Professional, Apr 13, 2008 - Business & Economics - 256 pages
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A better time for your business starts in the next decade.

Are you ready?

In this fast and furious time machine of a book, Richard Laermer shows you how to use-and in some cases abuse-the trends of the next decade (or two) that really matter. As an author with a functional crystal ball, a veteran marketing innovator, and media master, Laermer foresees a fabulous future-if you start planning for it today.

Sometimes you see a business evolve and think, “I wish I'd thought of that.” With his trademark razor-sharp style, Laermer reveals the most functional forecasting secrets of professional trendspotters. Divided into nine categories, with more than 72 “short-short” chapters and dozens of outrageous sidebars, this captivating book shows you the ways to:

  • Read the signs
  • Influence the trends
  • Embrace new and reject stodgy
  • Anticipate change
  • Ask experts the right questions
  • Seek out visionaries and snub fakers
  • Separate the trends from fads
  • Use technology-for everything
  • Cash in on being ahead of the competition!

2011: Trendspotting for the Next Decade is packed with eye-popping predictions (and realities) on how you'll live, work, play, buy, sell, talk, text, laugh, and more. You'll discover how miniscule attention spans will increase a need for velocity...how to work while you're sleeping...how to wash off mediocrity...and why today's communication devices will become obsolete. With 2011you'll learn how to participate in change instead of trailing it.

Laermer calls trends as he sees 'em-from what's dead to what's sensational to what's novel and what's next. If you're looking for surprising observations, shocking statistics, sublime insights, and wholesome food for thought--read this book.

Because this is your life...in 2011.


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2011: trendspotting for the next decade

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In this companion to his 2002 trendSpotting, author and reluctant futurist Laermer presents "a business book for the day after tomorrow" that aims to avoid confusion, boredom and anxiety while ... Read full review


Trendspotting for the Novice
The Caboodle Advanced Trendspotting
The Business of Selling as Opposed to Shilling
Entertain Your Diversions
Make Media Your Friend Then Make Bank
The Language of Life
Society with a Small s
Epilogue and Other Chapters I Couldnt Fit Anywhere Else so Stuck Them Here
Notes to Part Three

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Page 11 - The basis of our government being the opinion of the people, the very first object should be to keep that right; and were it left to me to decide whether we should have a government without newspapers, or newspapers without a government, I should not hesitate a moment to prefer the latter.
Page 23 - ... mislead their fellow citizens regarding the rich Christian heritage of the United States of America. Whichever it is, they should be ashamed of themselves. But, they have no shame. Chapter Ten Patrick Henry The individual activity of one man with backbone will do more than a thousand men with a mere wishbone. William JH Boetcker The cries of [Henry's] suffering countrymen pierced his heart, and he nobly resolved to hazard all in their defence, Prostrating himself before the altar of his country,...
Page 23 - Seven national crimes: 1. I don't think. 2. I don't know. 3. I don't care. 4. I am too busy. 5. I 'leave well enough alone.
Page 94 - ... his father died and he had to help support his mother and sisters. He has been somewhat unstable and never seems to have held any one position very long.
Page 72 - Medicine group, which serves as an advisory body for the government, hosted a Workshop on Marketing Strategies That Foster Healthy Food and Beverage Choices in Children and Youth.
Page v - Don't worry head. The computer will do all the thinking from now on. — Homer Simpson...

About the author (2008)

Richard Laermer is the nonstop author of six nonfiction guides to business, including the prophetic TrendSpotting and perennial and award-winning Full Frontal PR. He is the CEO of veteran trendspotting public relations firm, RLM PR; a renowned commentator, host of the nationally syndicated Unspun Radio and cohost of TLC's Taking Care of Business series. His Punk Marketing was one of the top-selling business books of 2007.

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