2011: Trendspotting for the Next Decade
A better time for your business starts in the next decade.
Are you ready?
In this fast and furious time machine of a book, Richard Laermer shows you how to use-and in some cases abuse-the trends of the next decade (or two) that really matter. As an author with a functional crystal ball, a veteran marketing innovator, and media master, Laermer foresees a fabulous future-if you start planning for it today.
Sometimes you see a business evolve and think, “I wish I'd thought of that.” With his trademark razor-sharp style, Laermer reveals the most functional forecasting secrets of professional trendspotters. Divided into nine categories, with more than 72 “short-short” chapters and dozens of outrageous sidebars, this captivating book shows you the ways to:
2011: Trendspotting for the Next Decade is packed with eye-popping predictions (and realities) on how you'll live, work, play, buy, sell, talk, text, laugh, and more. You'll discover how miniscule attention spans will increase a need for velocity...how to work while you're sleeping...how to wash off mediocrity...and why today's communication devices will become obsolete. With 2011you'll learn how to participate in change instead of trailing it.
Laermer calls trends as he sees 'em-from what's dead to what's sensational to what's novel and what's next. If you're looking for surprising observations, shocking statistics, sublime insights, and wholesome food for thought--read this book.
Because this is your life...in 2011.
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2011: trendspotting for the next decadeUser Review - Not Available - Book Verdict
In this companion to his 2002 trendSpotting, author and reluctant futurist Laermer presents "a business book for the day after tomorrow" that aims to avoid confusion, boredom and anxiety while ... Read full review
The Caboodle Advanced Trendspotting
The Business of Selling as Opposed to Shilling
Entertain Your Diversions
Make Media Your Friend Then Make Bank
The Language of Life
Society with a Small s
Epilogue and Other Chapters I Couldnt Fit Anywhere Else so Stuck Them Here
Notes to Part Three