201 Great Ideas for Your Small Business

Front Cover
Wiley, Jun 1, 2002 - Business & Economics - 416 pages
2 Reviews
Insightful, enthusiastic, and straightforward, renowned small-business expert Jane Applegate shares ideas that will give your company an edge--201 powerful approaches for managing, organizing, and promoting a more successful enterprise. Whether you have an established business or are launching one, this book could be the smartest purchase you ever make.
  • Simple, useful ideas and step-by-step explanations of how to make them work for you
  • Practical solutions and inspiring real-life stories from small-business experts and prospering entrepreneurs
  • Revised and updated throughout, with thirteen creative new ideas
  • Consider a company party or picnic--and don't stint--these events are good for morale and are 100 percent tax deductible

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About the author (2002)

Jane Applegate is the CEO of The Applegate Group, a multimedia communications and consulting company. She's an award-winning columnist and television producer, and a sought-after speaker.
Applegate has written and produced original programming for CNN, NBC, ABC, and Lifetime. She created and produced "Bloomberg Small Business" for the USA Network and served as the small business correspondent for Bloomberg Television.
The author of four books on entrepreneurial success, Jane has developed and executed innovative marketing programs for big and small companies. Her corporate clients have included: The New York Times, MasterCard, Sprint, Chase, Merrill Lynch, Assurant Employee Benefits and IBM, among others. Her smaller marketing clients include an art gallery, book publisher, cosmetics company and a professional violinist. She recently served as content director and moderator of the New York Times Small Business Summit and has spoken at the Vermont Venture Network.
She is also the author of The Entrepreneur's Desk Reference.

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