20 Ads that Shook the World: The Century's Most Groundbreaking Advertising and how it Changed Us All

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Crown Publishers, 2000 - Business & Economics - 229 pages
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The author of several seminal works on advertising and popular culture, including "Carnival Culture" and "Adcult: The Triumph of Advertising, " offers a fascinating look at 20 advertising campaigns that have shaped not only buying patterns but the way people view the world. 20 photos.

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User Review  - LynnB - LibraryThing

Mr. Twtichell takes the reader through 20 iconic ads that changed not only advertising, but he argues, popular culture as well. The book is short enough (215 pages) to be entertaining and has just ... Read full review


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Personalizing the Corporate Face

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About the author (2000)

JAMES B. TWITCHELL is the author of several books on advertising, including Adcult USA: The Triumph of Advertising in American Culture and Carnival Culture: The Trashing of Taste in America. He teaches English and advertising at the University of Florida and is a regular contributor to Creativity magazine (a sister publication to Advertising Age). He lives and works in Gainesville, Florida.

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