20th Anniversary For Dummies
The history, statistics, and fun facts!
Although yellow-and-black For Dummies books are pervasive today — found all over the world and wherever books are sold, covering subjects from Access to Zune — at one time they didn't exist at all. How did this brand come about? What juicy tidbits exist in the Hall of Memories to explain the brand's titling strategy (Dummies? I'm not a dummy!) and its unique elements like cartoons and icons? This special anniversary edition answers these questions and provides insight into how the launch of a single book in 1991 evolved into a global brand phenomenon.
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