22 Keys to Sales Success: How to Make It Big in Financial Services
In the past few years, the financial industry has undergone dynamic structural changes that have deeply affected the sales process. Bruised by market volatility, today's consumer is skeptical and demands more for less. A business needs fresh approaches to sell in today's tough marketplace.
Here are the 22 Keys that can help any financial professional make more money, work less, and maximize his potential. Industry leaders James Benson and Paul Karasik combine their personal experience with the shared wisdom of the masters. Each key contains proven, actionable sales guidelines, including:
Whether a company has been in business for years or is just beginning, each key will unlock a new door on the path to sales success.
What people are saying - Write a review
I learned more from this book in the couple of hours it took to read it than in my 14 years of sales experience. Wish I would have read it and practiced it my whole sales career. Can't wait to outline the chapters on index cards and keep the 22 keys with me at all times as reminders and coaches for success.