22 - Mafia Offers

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McGraw Hill Professional, Apr 9, 2010 - Business & Economics - 1216 pages
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The definitive guide to the theory of constraints

In this authoritative volume, the world's top Theory of Constraints (TOC) experts reveal how to implement the ground-breaking management and improvement methodology developed by Dr. Eliyahu M. Goldratt. Theory of Constraints Handbook offers an in-depth examination of this revolutionary concept of bringing about global organization performance improvement by focusing on a few leverage points of the system. Clear explanations supplemented by examples and case studies define how the theory works, why it works, what issues are resolved, and what benefits accrue, and demonstrate how TOC can be applied to different industries and situations.

Theory of Constraints Handbook covers:

  • Critical Chain Project Management for realizing major improvements in delivering projects on time, to specification, and within budget
  • Drum-Buffer-Rope (DBR), Buffer Management, and distribution for maximizing throughput and minimizing flow time
  • Performance measures for applying Throughput Accounting to improve organizational performance
  • Strategy, marketing, and sales techniques designed to increase sales closing rates and Throughput
  • Thinking Processes for simple and complex environments
  • TOC methods to ensure that services actions support escalating demand for services while retaining financial viability
  • Integrating the TOC Thinking Processes, the Strategy and Tactic Tree, TOC measurements, the Five Focusing Steps of TOC, and Six Sigma as a system of tools for sustainable improvement

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What Is a Mafia Offer?
Do You Have a Market Constraint?
Developing a Mafia Offer

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About the author (2010)

“Dr Lisa” Lang is the foremost expert in the world at applying Theory of Constraints to marketing and the inventor of the Mafia Offer Boot Camp. She served as the Global Marketing Director for Dr. Eliyahu Goldratt’s Goldratt Consulting and is a founding member of TOCICO and is on their Board of Directors. In addition to being the marketing guru Dr Lisa has been described as the Theory of Constraints expert who makes TOC understandable and actionable helping companies with what SPECIFICALLY -- to go and do -- to dramatically increase their profits with her speeches, consulting and affordable on-line programs. Dr Lisa is the founder of the Science of Business.

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