32 Ways to Be a Champion in Business

Front Cover
Crown Publishing Group, 2009 - Business & Economics - 298 pages
As a young man, Earvin “Magic” Johnson admired his father and other small-town entrepreneurs who created jobs and served as leaders in his Midwestern community. He worked for them, watched them, and his interest in building communities through economic development grew even while his basketball career flourished. His fame as an NBA star gave him access to some of the most successful business leaders in the country. It was Earvin's own entrepreneurial spirit that inspired them to serve as his mentors.

Earvin made the transition from great athlete to greater entrepreneur through hard work and by avidly pursuing opportunities. He recognized that densely populated urban communities were ripe for commercial and residential development. He partnered with major brands like Starbucks, 24 Hour Fitness, and T.G.I. Friday's to lead a major economic push in these communities. The success of his businesses proved that ethnically diverse urban residents would welcome and support major brands if given the opportunity. Earvin continues to be a leader of urban economic development that provides jobs, goods, and a new spirit of community.

32 Ways to Be a Champion in Business will inspire and enlighten readers who wish to make a similar impact with their careers and business endeavors.


From the Hardcover edition.
 

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Contents

Guiding Vision
13
Entrepreneurial Passion
25
Conquering Fears
34
Focus on Strengths
41
Seizing Opportunities
48
Risks and Rewards
57
Creating a Strong Business Plan
65
Mentors and Role Models
79
Private Investors
118
Partnerships
127
Finding the Right Employees
140
Handling Lawyers and Accountants
149
Considering a Franchise
159
Franchise Benefits
169
Joint Ventures
175
Buying an Existing Business
185

Building a Brand
91
Brand Maintenance
100
Bank Financing
109
Minority Vendors
194
Web Wisdom
205
Copyright

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About the author (2009)

EARVIN “MAGIC” JOHNSON—known worldwide for his talent on the basketball court—has an equally impressive career off the court. As the chairman and chief executive officer of Magic Johnson Enterprises, he has helped launch major business initiatives focused on revitalizing ethnically diverse urban communities by bringing brand-name businesses into them. He has been voted number one among organizations and individuals in representing the urban community, and is the celebrity most able to influence minority consumer purchasing.

For speaking engagements or to book Earvin “Magic” Johnson for your next corporate en­gagement, e-mail: info@magicjent.com.


From the Hardcover edition.

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