32 Ways to Be a Champion in Business
As a young man, Earvin “Magic” Johnson admired his father and other small-town entrepreneurs who created jobs and served as leaders in his Midwestern community. He worked for them, watched them, and his interest in building communities through economic development grew even while his basketball career flourished. His fame as an NBA star gave him access to some of the most successful business leaders in the country. It was Earvin's own entrepreneurial spirit that inspired them to serve as his mentors.
Earvin made the transition from great athlete to greater entrepreneur through hard work and by avidly pursuing opportunities. He recognized that densely populated urban communities were ripe for commercial and residential development. He partnered with major brands like Starbucks, 24 Hour Fitness, and T.G.I. Friday's to lead a major economic push in these communities. The success of his businesses proved that ethnically diverse urban residents would welcome and support major brands if given the opportunity. Earvin continues to be a leader of urban economic development that provides jobs, goods, and a new spirit of community.
32 Ways to Be a Champion in Business will inspire and enlighten readers who wish to make a similar impact with their careers and business endeavors.
From the Hardcover edition.
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Focus on Strengths
Risks and Rewards
Creating a Strong Business Plan
Mentors and Role Models
Finding the Right Employees
Handling Lawyers and Accountants
Considering a Franchise
Buying an Existing Business
Building a Brand
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24 Hour Fitness Adecco African Americans areas asked athletes Baldwin Hills bank bankers basketball blogs Bobby brand build Burger King business plan CalPERS career Center Charles corporate create customers deal dreams Earl Graves Earvin employees entrepreneurs Eric Fatburger franchise funds gang goal hire Hovan Howard Schultz investment investors joint venture Kawanna Lakers leaders learned look M A C I C M O V E Magic Johnson Enterprises Magic Johnson Foundation Magic Johnson Theatre major mentors Michael Michael Ovitz million minority mission movie theater NASCAR ness opportunities owners partners partnership percent Peter Guber play programs residents retail risk sell share Sodexo South Central Starbucks start-up success T.G.I. Friday's talk tell things told Uncle Darrow's urban America urban communities urban market urban neighborhoods vision