32 Ways to Be a Champion in Business

Front Cover
Crown Publishing Group, Nov 18, 2008 - Business & Economics - 320 pages
1 Review
As a young man, Earvin “Magic” Johnson admired his father and other small-town entrepreneurs who created jobs and served as leaders in his Midwestern community. He worked for them, watched them, and his interest in building communities through economic development grew even while his basketball career flourished. His fame as an NBA star gave him access to some of the most successful business leaders in the country. It was Earvin’s own entrepreneurial spirit that inspired them to serve as his mentors.

Earvin made the transition from great athlete to greater entrepreneur through hard work and by avidly pursuing opportunities. He recognized that densely populated urban communities were ripe for commercial and residential development. He partnered with major brands like Starbucks, 24 Hour Fitness, and T.G.I. Friday’s to lead a major economic push in these communities. The success of his businesses proved that ethnically diverse urban residents would welcome and support major brands if given the opportunity. Earvin continues to be a leader of urban economic development that provides jobs, goods, and a new spirit of community.

32 Ways to Be a Champion in Business will inspire and enlighten readers who wish to make a similar impact with their careers and business endeavors.


From the Hardcover edition.
 

What people are saying - Write a review

User Review - Flag as inappropriate

I recommend this book for anyone looking to start or grow a business! After reading, I have used it as a resource and guide to making sound decisions and helpful connections with federal, state and local organizations that were formed to help entrepreneurs, but are often over looked. Magic has laid the outline to becoming a champion in business just as a coach lays out a game plan for his team! The plan is laid out in easy to follow steps that he used and are available to the public as well. His experiences give a vivid picture of how knowing your target audience and providing them with what they lack through strategic partnerships alone was my, "ah ha" moment!  

Contents

PART h BUSINESS STRATEGIES
3
Guiding Vision
13
Entrepreneurial Passion 2 5
25
Conquering Fears
34
Focus on Strengtlis
41
Scizing Opportunities
48
Risks and Rewards
57
Creating a StIOl1g Business Plan
65
Flll1f11iSC Benefits
169
Joint Ventures
175
Buying an Existing Business
185
Minority ontlms
194
W01 Wisdoln
205
Clmnge M21l11gIiilii
234
Making PltSlll1lIiOllS
243
Ct t01ieCaie
260

Mentors and Role Models
79
Bank Financing
109
Private 1llVSt0lS
118
Partnerships
127
Finding the Right Employees
140
Exit Strategies
273
Philanthropy
282
LifcW0rk Balailce
291
MAGIC MOVE
299
Copyright

Other editions - View all

Common terms and phrases

About the author (2008)

EARVIN “MAGIC” JOHNSON—known worldwide for his talent on the basketball court—has an equally impressive career off the court. As the chairman and chief executive officer of Magic Johnson Enterprises, he has helped launch major business initiatives focused on revitalizing ethnically diverse urban communities by bringing brand-name businesses into them. He has been voted number one among organizations and individuals in representing the urban community, and is the celebrity most able to influence minority consumer purchasing.

For speaking engagements or to book Earvin “Magic” Johnson for your next corporate en­gagement, e-mail: info@magicjent.com.


From the Hardcover edition.

Bibliographic information