32 Ways to Be a Champion in Business
As a young man, Earvin “Magic” Johnson admired his father and other small-town entrepreneurs who created jobs and served as leaders in his Midwestern community. He worked for them, watched them, and his interest in building communities through economic development grew even while his basketball career flourished. His fame as an NBA star gave him access to some of the most successful business leaders in the country. It was Earvin’s own entrepreneurial spirit that inspired them to serve as his mentors.
Earvin made the transition from great athlete to greater entrepreneur through hard work and by avidly pursuing opportunities. He recognized that densely populated urban communities were ripe for commercial and residential development. He partnered with major brands like Starbucks, 24 Hour Fitness, and T.G.I. Friday’s to lead a major economic push in these communities. The success of his businesses proved that ethnically diverse urban residents would welcome and support major brands if given the opportunity. Earvin continues to be a leader of urban economic development that provides jobs, goods, and a new spirit of community.
32 Ways to Be a Champion in Business will inspire and enlighten readers who wish to make a similar impact with their careers and business endeavors.
From the Hardcover edition.
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I recommend this book for anyone looking to start or grow a business! After reading, I have used it as a resource and guide to making sound decisions and helpful connections with federal, state and local organizations that were formed to help entrepreneurs, but are often over looked. Magic has laid the outline to becoming a champion in business just as a coach lays out a game plan for his team! The plan is laid out in easy to follow steps that he used and are available to the public as well. His experiences give a vivid picture of how knowing your target audience and providing them with what they lack through strategic partnerships alone was my, "ah ha" moment!
Buying an Existing Business
Mentors and Role Models
Finding the Right Employees