33 Million People in the Room: How to Create, Influence, and Run a Successful Business with Social Networking
Social networks are no fad. They’re a permanent reality: one that offers immense opportunities to smart, innovative businesses. Now, top social networking consultant Juliette Powell reveals how dozens of innovators are driving real ROI through
Powell’s wide-ranging research, including coverage on Barack Obama's successful online strategy in his bid for the presidency, focuses on technology, media and gaming companies, leaders in fashion, beauty, publishing, finance, retail, event planning, and beyond. These powerful narratives illuminate the reality of doing business on today’s social networks as never before. Through them, Powell introduces new best practices, shows how to avoid crucial pitfalls, and helps you prepare for the newest trends in online social networking.
Drawing on the latest research, Powell connects the dots, uncovering the human dynamics and patterns that consistently underlie successful social networking initiatives. Along the way, she offers practical tools and advice for optimizing every stage of your own social networking initiative–from planning through measurement, and beyond.
What people are saying - Write a review
Social networks.User Review - Belinda K. Ellsworth - Borders
I enjoyed it immensely. It was easy to read, so well written, and gave such great examples of people who have been successful with social networking that it inspired me to join a couple of networking ... Read full review
Getting On and Getting Started
Making Social Networks Work for
The Strength of the Microcelebrity
The Need for Authenticity
The Feedback Loop
Social CapitalCultural CapitalFinancial Capital
Opportunities in Distribution
Opportunities in Production
Opportunities in Communication
Success Is Where You Find
Other editions - View all
33 Million People in the Room: How to Create, Influence, and Run a ...
Limited preview - 2009