Three Steps to Yes: The Gentle Art of Getting Your Way

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Crown Publishing Group, Jan 16, 2001 - Business & Economics - 256 pages
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Three Steps to Yes shows you how to sell your ideas or yourself . . . a clear guide for instilling trust and respect.” —BookPage

Everybody has to sell something sometimes. Whether you’re a manager or an employee, getting your message across requires selling yourself and your ideas in a way that guarantees a positive response, even from the most stubborn listener. Three Steps to Yes teaches you how to get your way without becoming a high-pressure salesman, without compromising your principles, and without hurting your personal relationships. Gene Bedell demonstrates the difference between having just good ideas and having your good ideas put into action. His three-step plan shows you how to:

* Fulfill your personal needs as well as others’
* Be credible and trustworthy
* Communicate persuasively

Three Steps to Yes isn’t a book of selling tricks. It’s a model for persuading your coworkers or your customers to do what you need them to do. Gene Bedell gives you a simple, ethical, and effective approach to getting your way and achieving your potential. You’ll learn to win people’s hearts as well as their minds.

Full of helpful hints, invaluable tactics, and illuminating anecdotes, Three Steps to Yes is required reading for everyone from managers to mothers, bankers to business execs, and, yes, even salespeople.

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3 steps to yes: the gentle art of getting your way

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The art of persuasion is an essential skill, whether it is applied in the business world or at home. Bedell, president of Tenzing, L.L.C., a sales consultancy and seminar company, has written a book ... Read full review

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About the author (2001)

GENE BEDELL is an entrepreneur, CEO, and parent. He is cofounder of Signature Coaching and is the author of The Millionaire in the Mirror and The Computer Solution.

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