42 Rules for Applying Google Analytics"42 Rules for Applying Google Analytics" is understanding a visitor's journey through your website then applying that measurement, collection and analysis of data for the main purpose of adequately optimizing and improving website performance. This includes learning where your visitors come from and how they interact with your site or measuring key drivers and conversions such as which web pages encourage people to react by calling, emailing or purchasing a product. The benefit of applying this free knowledge, whether you are an advertiser, publisher, or site owner, will help you write better ads, strengthen your marketing initiatives, and create higher-converting web pages. It is even more imperative to apply analytics now that online advertising channels have evolved from traditional display and text to mobile, video and social networking. If you are to succeed, it is a must and not an option to align metrics with business goals, draw actionable conclusions and articulate metrics and goals to stakeholders. |
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Contents
| 1 | |
| 3 | |
Rules Are Meant to Be Broken | 4 |
Preparation What You Need to Know before You Begin | 6 |
Monitoring What You Need to Focus on to Make Decisions | 24 |
Reporting How to Get the Information You Need | 40 |
Reading Specific Action Steps to Help You Optimize the Data | 62 |
What Now? What to Do with the Data Now That You Have It | 80 |
These Are My Rules What Are Yours? | 96 |
Other editions - View all
42 Rules for Applying Google Analytics: A Practical Guide for Understanding ... Rob Sanders No preview available - 2012 |
Common terms and phrases
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Bibliographic information
| Title | 42 Rules for Applying Google Analytics BusinessPro collection |
| Author | Rob Sanders |
| Publisher | Happy About, 2012 |
| ISBN | 1607730413, 9781607730415 |
| Length | 122 pages |
| Subjects | › Business & Economics / General |
| Export Citation | BiBTeX EndNote RefMan |