42 Rules for Creating WE (2nd Edition): A Hands-On, Practical Approach to Organizational Development, Change and Leadership Best Practices

Front Cover
Judith E. Glaser
Happy About, 2009 - Business & Economics - 147 pages
For 200,000 years, human beings have moved back and forth between I-Centric and We-Centric societies. Time and again, we've seen the "I to WE" pendulum swing. Yet, history has shown us that societies that prospered, withstood adversity, and created real and lasting advancements understood the power of Creating WE.

Currently, most organizations today operate in an "I" paradigm. In this arena, we keep score - "I'll scratch your back if you scratch mine." We are taught to control our needs and emotions because they are destructive---logic prevails. We are punished for making mistakes and we hide our thoughts for fear of losing our power or status. In a WE paradigm, things are different.

42 Rules for Creating WE (2nd Edition) offers new insights from thought leaders in neuroscience, organizational development, and brand strategy, introducing groundbreaking practices for bringing the spirit of WE to any organization, team or cause. In the book, readers learn how to: Shatter Old Paradigms Acknowledging the "I" inside the "WE" Understand What Moves People Foster Integrity, Candor and Caring Create Worlds with Words Each of these concepts contains a set of timeless guidelines, practices and tools for becoming a WE-Centric leader and fostering dramatic improvements in productivity, engagement, and focus. Leaders who have the courage to explore these new concepts will begin to see more productive norms emerge in their organizations. They will see people working together toward common goals, energetically and enthusiastically. And that's when the real magic happens.

42 Rules for Creating WE (2nd Edition) is written by The Creating WE Institute, an international group of critical thinkers with multi-disciplinary expertise, who have come together to harvest new forms of engagement and innovation in the workplace. The Creating WE Institute's mission is bring a spirit of WE to organizations currently operating as a group of I's.


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Preface by Judith E Glaser
Shatter Old Paradigms
Acknowledge the I Inside the WE
Understand What Moves People
Foster Integrity Candor and Caring
Understand When to Pull Instead of Push
Realize How Words Create Worlds
About the Editor
42 Rules Program
Other Happy About Books
A Message From Super Star Press
Additional Praise For This Book
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About the author (2009)

Judith E. Glaser is an executive coach and the CEO/President of Benchmark Communications, Inc. Her high-powered client list includes IBM, MSNBC, Verizon, AT&T, NYNEX, Price WaterhouseCoopers, Revlon, PepsiCo, Slim-Fast, Liz Claiborne, Donna Karan, Coach, Inc., Citibank, BankBoston, Pitney Bowes, Exxon, and Reader's Digest. She has been featured in the "New York Times" and on The Today Show.

''"Every person has instincts for greatness. We instinctively want to do well, to contribute, and to be included on the winning team. No one has to teach us these desires; they are built into our DNA".'' --Judith E. Glaser

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