50 Biggest Mistakes I See Information Marketers Make

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Morgan James Publishing, Feb 1, 2011 - Business & Economics - 138 pages
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If one of your Info Marketing goals is to crush your closest competitors, you can practically do it by default if you eliminate the mistakes from your marketing activities and communications! When you avoid mistakes, you will WIN by not losing your time, money and confidence. Your passport to becoming a wildly successful Information Marketer boils down to doing the opposite of the "50 Mistakes" you read about in this course. Period.

“50 Biggest Mistakes is packed full of logical practical, and actionable advice, that anyone in the industry can take to the bank. The best way to fix a mistake is to avoid it in the first place.”

“Buying this book is a no-brainer for all information marketers. Luckily, Bret didn't take his own advice and made his #5 mistake. He did not charge anywhere near the value this book provides. Before he changes his mind, I would just buy it.”

“When Bret Ridgway talks about Information Marketing, I listen. You should, too!”

“Just after reading the first handful of 'mistakes' I've already made changes to an upcoming product launch I'm doing that should put an extra five figures into my pocket.”

 

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Contents

Introduction
1
Foreword
5
MISTAKE 1 No Upsells in Your Online Ordering System
9
MISTAKE 2 No Ride Along Offers With Your Physical Product Shipments
11
MISTAKE 3 Trying to do Your Own Product Duplication and Fulfillment
13
MISTAKE 4 Not Investing Some Time Every Day on Marketing
15
MISTAKE 5 Selling Your Product for Too Little
17
MISTAKE 6 Trying to Make it Perfect
19
MISTAKE 28 Failure to Repurpose Content
65
MISTAKE 29 Trying to do Too Much on a Single Website
69
MISTAKE 30 Not Accepting Multiple Payment Methods
71
MISTAKE 31 No Continuity or Recurring Revenue Streams
73
MISTAKE 32 Not Having a Coach or Mentor or Participating in a Mastermind Group
75
MISTAKE 33 Not Specialized or Niched Enough of a Market
77
MISTAKE 34 Failure to Apply Any Stick Strategies
79
MISTAKE 35 Not Recognizing the Influence Women Exert in the Buying Process
83

MISTAKE 7 Selling a Product that Isnt Yet Fully Developed
21
MISTAKE 8 No Read This First or Getting Started Document to Guide Users
23
MISTAKE 9 Not Testing Your Online Ordering System Prior to Launch Date
25
MISTAKE 10 No Unannounced Bonuses in Package
27
MISTAKE 11 No Followup Autoresponder to Help People Your Product
29
MISTAKE 12 Trying to Rely on the Sale of a Single Product
31
MISTAKE 13 Not Attending Live Events to Network
33
MISTAKE 14 Trying to do it All Digitally
35
MISTAKE 15 A Lack of a Consistent Look and Feel to All Your Products
37
MISTAKE 16 Not Investing a Little Up Front to Have Some Graphics Created to Give You a More Professional Looking Package
39
MISTAKE 17 Overproducing on an Initial Product Launch to Try and Save a Few Cents on the Per Unit Product Costs
41
MISTAKE 18 Packaging Inconsistent with the Pricing of Your Product
43
MISTAKE 19 Not Providing Adequate Sales Tools for Your Affiliates
45
MISTAKE 20 No Builtin Name Capture Tools Inside Your Product
47
MISTAKE 21 No Research to Check the Viability of Your Desired Market
49
MISTAKE 22 Insufficient Instructions on How to Use Discs if They Arent Strictly Audio
51
MISTAKE 23 Wrong Audio Format
53
MISTAKE 24 Not Buying Traffic to Test Headlines Offers and Other Variables
55
MISTAKE 25 Trying to Do it All OnlineNot Testing Offline Marketing Mechanisms
57
MISTAKE 26 Poor Planning for Launch Date
59
MISTAKE 27 Working on Multiple Products Simultaneously Delaying Revenue Generation from Any of Them
63
MISTAKE 36 No Understanding of the Power of Effective Copywriting
85
MISTAKE 37 Making Sure Anyone Whos Working with You Understands Your Brand and Doesnt Unintentionally Alienate Your List
87
MISTAKE 38 Not Understanding the Power of Articles to Grow Your List
89
MISTAKE 39 Not Utilizing All of Your Product Real Estate to Sell More to Your Customers
91
MISTAKE 40 Not Addressing All the Learning Modalities by Which People Consume Information
93
MISTAKE 41 Treating Your Information Marketing as a Hobby Rather than a Business
95
MISTAKE 42 Not Understanding the Lifetime Value of a Customer and How Much You Can Afford to Spend to Acquire a New Customer
97
MISTAKE 43 A Weak or Nonexistent Guarantee
99
MISTAKE 44 Failing to Cover All the Legal Requirements of Information Marketing
101
MISTAKE 45 Not Keeping Your Merchant Account Provider in the Loop Prior to a New Product Launch
103
MISTAKE 46 Failing to Provide Enough Proof through Testimonials
105
MISTAKE 47 Not Managing Your List Properly
107
MISTAKE 48 Not Recognizing the Full Power of Outsourcing and Applying Other Business Amplifiers to Help You Grow More Quickly
109
MISTAKE 49 Developing Another Me Too Interview Product Thats Sold in a Me Too Way
111
MISTAKE 50 Lots of Ideas Little Implementation
113
MISTAKE 51 BONUS 1 Not Tapping into the Power of eBay as a Lead Generation Tool
115
MISTAKE 52 BONUS 2 Not Recognizing the Power of Teleseminars and Webinars as Sales and Content Development Tools
117
Information Marketers Resource Rolodex
119
THANK YOU
121
About Bret
123
Copyright

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About the author (2011)

Bret Ridgway is co-founder of Speaker Fulfillment Services, a company that works behind-the-scenes with authors and information marketers. This unique perspective provides a unique perspective on what is and isn't working for information marketers. Bret also authored “View from the Back: 101 Tips for Event Promoters Who Want to Dramatically Increase Back of the Room Sales” and is a frequent guest on teleseminars and webinars on the subject of information marketing.
Author Residence: Terre Haute, Indiana

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