54321...the Journey to a Sale

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54321 Sales Training, Jan 30, 2007 - Self-Help - 208 pages
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This is a book that addresses counterproductive behaviors in sales and the means by which to identify them and overcome them. It details a five step process that will increase the probability of realizing a sale based on the customer's real needs.
 

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I quit living on hopes, lies and bullshit thanks to Bill. This book is a must for anyone selling high dollar durable goods, like machinery, trucks, etc. Very simple, very straight forward. I highly recommend this book.

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Contents

Section 1
3
Section 2
5
Section 3
17
Section 4
24
Section 5
40
Section 6
63
Section 7
76
Section 8
95
Section 9
106
Section 10
143
Section 11
164
Section 12
174
Section 13
188
Section 14
190
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