59 Recruiting Secrets for Retailers: How to Find and Attract Great Prospective Associates For Your Store

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Author House, Jul 1, 2011 - Business & Economics - 188 pages
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They might as well play the theme music to “Mission Impossible” in the background... Most retailers and restaurateurs view the task of recruiting and attracting new, qualified employees as a lost cause – a real life mission impossible. In this unique book, James W. Cole tells a different story. He has worked with incredible managers and recruited great salespeople for almost thirty years. He will teach you fifty-nine of the best kept management secrets for recruiting top flight prospects to work in your store or restaurant. Jim’s style is powerful, straight-forward and logical. He presents techniques that have been hidden from all but a “lucky” few. He also explains why recruiting should be a simple, logical part of every retail manager’s normal work day. 59 Recruiting Secrets for Retailers is the perfect addition to every retail manager or owner’s library. The techniques it teaches can make any store or restaurant more profitable, with happier customers and more productive employee teams. And, oh, by the way, it will make your life as manager easier and more satisfying as well! In summary... Every retail manager should read this book! It will quickly transform Mission Impossible into – Mission Accomplished!
 

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Contents

A Problem Of Perception
1
A Funny Thing About Secrets
4
Secret 1Good Service Is The Product Of Good People
7
Secret 2Everyone Sells
12
Secret 3Take Action Repeat Daily
15
Secret 4Where You Fish Matters
17
Secret 5Catch And Release
21
Secret 6Top Managers Question The Status Quo
23
Secret 31PreQualifyThe Members Of Your Network
81
Secret 32Friends? Current Employees? Be Careful
83
Secret 33CustomersHandle With Care
86
Secret 34Schools Are A Big Hit
88
Secret 35These ResourcesCould Be A Blessing
92
Secret 36Smaller Service And Civic Clubs Are Generally Forgotten
94
Secret 37Spouses Are Prospects
96
Secret 38Dont Write Off The CompetitorsYet
99

Secret 7Great Managers Practice
26
Secret 8Look For Someone Not Anyone
28
Secret 9They Dont Rely On Luck
30
Secret 10They Do Rely On Goals
31
Secret 11Perfect Job Candidates Dont Exist
33
Secret 12Create A Picture Of Your Great Prospect
34
Secret 13Stay On Track Write Down Your List
38
Secret 14You Cant Change The Spots On A Leopard
41
Secret 15Their Mission Determines The Rs Ds
42
Secret 16Newspaper WantAds Are A Lousy Bet
44
Secret 18Creating Successful WantAds
49
Secret 19Use The Power Of Observation
53
Secret 20They May Be Better Than The Daily News
55
Secret 21Everyone Doesnt Use Them
58
Secret 22Tv And Radio Ratings Are Low
61
Secret 23Its A Sign That Nobody Wants To Work There
62
Secret 24Very Small Unique Signs Can Work Too
66
Secret 25Receipts Can Help
69
Secret 26Wear Your HelpWanted Sign
72
Secret 27Productive Flyers Not Another OxyMoron
74
Secret 28Two Exceptions To The No Mail Rule
76
Secret 29Finally Something That Works
77
Secret 30Vertical Networking Is Best
79
Secret 39Dont Write Off The NonCompetitorsYet Either
101
Secret 40A Wreck Can Be Good For Your Store
103
Secret 41Maintain Your Standards
105
Secret 42CoOps Can Yield Dividends
106
Secret 43Employment Agencies Dont Always Make Recruiting Easier
108
Secret 44Go For More Party And Less Beauty Contest
115
Secret 45It Is Actually Two Beauty ContestsOne For Companies And One For Prospects
119
Secret 46Shopping For Winners Produces Results
123
Secret 47Planning Isnt The Same As Having A Plan
134
Secret 48They All Have A Plan
138
Secret 49The Hunt Never Ends
140
Secret 50A Recruiting Plan Is Like A Stool
142
Secret 51Not Everyone Has Goals
143
Secret 52Goal Setting Shouldnt Take Long
147
Secret 53There Are Two Types Of Job Openings On Your Floor
152
Secret 54Recruiting Goal Interviews Not Hires
156
Secret 55Test Your Propecting Techniques
158
Secret 56Make It A Habit
160
Secret 57Consistent Effort Creates Reality
162
Secret 58Its All In Your Mind
166
Secret 59The Unbeatable Advantage Of Being Small
169
About The Author
175
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