6 Secrets to Startup Success: How to Turn Your Entrepreneurial Passion into a Thriving Business

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American Management Association, Mar 20, 2011 - Business & Economics - 256 pages
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It takes passion to start a new business. But that same entrepreneurial enthusiasm can also lead you astray.Over six million Americans start businesses every year. That's 11 startups a minute launched by passionate dreamers hoping to transform their lives for the better. But a huge gap exists between the skyrocketing levels of desire and what entrepreneurs actually achieve. The harsh reality is that most new businesses fail within a few years of launch. Why do so few startups make it? And what distinguishes those that do succeed? Entrepreneur, consultant, and investor John Bradberry set out to discover the answer and came to a surprising conclusion¨that the passion that drives and energizes so many founders is also the very thing that leads many of them astray. Filled with compelling real-life stories of both success and failure, this groundbreaking book reveals the key principles entrepreneurs must follow to ensure their big idea is on the right track. In 6 Secrets to Startup Success, readers will learn how to: Convert their passion into economic value with a moneymaking business model ˛ Improve their readiness to launch and lead a new venture ˛ Manage funding and cash flows ˛ Chart a path to breakeven and beyond ˛ Avoid the pitfalls that often accompany unfettered passion ˛ Build the stamina needed to persevere over time Complete with indispensable tools including an assessment to gauge a venture's strengths and weaknesses, 6 Secrets to Startup Success will help entrepreneurs everywhere turn their dreams into reality.

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User Review  - buildingabookshelf - LibraryThing

A book with practical advice, 6 Secrets to Startup Success gives any aspiring entrepreneur an education in what it will take to pull it off successfully. What sets this book apart from so many other ... Read full review


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About the author (2011)

JOHN BRADBERRY has improved the performance of a hundred teams and more than a thousand leaders over two decades as an entrepreneur, consultant, and investor. In 2007, he launched an extended study of the universal factors that drive new-venture success.

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