6 Steps to Free Publicity: For Corporate Publicists Or Solo Professionals, Including-- Publishers, Consultants, Conference Planners, Politicians, Inventors, Artists, Psychotherapists, and Anyone Else Looking to Attract Media Attention to Their Business Or Cause

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Career Press, 2003 - Business & Economics - 272 pages
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Want the world to know who you are, what your company offers, or the urgency of your cause? Publicity is the answer, and getting it is easier than most novices think. Whether you want to draw in new business, establish yourself as an expert, or introduce a new concept to the community, free publicity is the cheapest, most credible way to do it.

This newly updated edition of a classic guide to obtaining media coverage includes tips for using email and the Web to reach publicity gatekeepers, along with the basics of earning ink or air time. It also covers:
-- Getting started -- how to overcome fears, feel comfortable, and think like a publicity hound.
-- How to write tip sheets, pitch letters, and press releases that roll out your message and keep you in people's minds and files.
-- Performing on radio, TV, or the Web like a pro.
-- How to be easily found through the search engines.

 

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Contents

Introduction to the Revised Edition
7
GETTING STARTED WITH PUBLICITY
9
RichesCredibilityPrestigeOpportunityWhat Publicity Can Do for You
11
Thinking Like a Publicity Hound
19
The Comfort Factor Exposure Without Feeling Exposed
35
WRITING TO GET PUBLICITY
51
6 Steps to Free Publicity Creating and Distributing a News Release
53
Supporting the Story With a Media Kit or Online Media Room
69
POLISHING YOUR PUBLICITY SKILLS
163
Cooperating With Reporters
165
Performing on Radio and TV Like a Pro
178
Pitching Over the Phone
188
10 Pitfalls in Publicity Writingand How to Avoid Them
193
77 Ways to Get Unstuck When Trying to Write
201
Getting Sizzling Forceful Testimonials
207
How to Concoct Creative Angles Images and Exploits
219

Letters That Pitch for You Rattle the Public or Roll Out Your Message
78
Tip Sheets That Keep you in Peoples Mindsand Files
90
Painlessly Publishing Articles Yourself
98
Advertorials That Dont Cost You a Cent
111
SPEAKING AND ACTING FOR PUBLICITY
119
Staging Magnet Events
121
Speaking for Free or Free
127
Hitting the Airwaves on the Radio TV or the Web
140
Schmoozing That Puts You in the Public Eye
152
Becoming Findable Through Search Engines
226
Making Time to Publicize
233
KEEPING THE PUBLICITY MOMENTUM GOING
241
Capitalizing and Building on Your Free Publicity
243
Resources for Your Publicity Campaigns
249
Index
267
About the Author
272
Copyright

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