6 Steps to Free Publicity: Easyread Super Large 20pt Edition

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ReadHowYouWant.com, Mar 30, 2009 - Business & Economics - 328 pages
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Much has changed since the first edition of this book appeared in 1994. The Internet, which then consisted primarily of e-mail, was still the province of techies, college professors, and adventurous businesspeople. Although I had an e-mail account from a teaching position I had recently quit, I was not yet online in any serious or concerted fashion. At the last minute, Deb Brody, my editor at Plume/Penguin, asked me to include something about online publicity and gave me the name of one of her other authors to interview. That discussion piqued my curiosity about promotional opportunities online, and very soon after I handed in the final manuscript of the first edition 6 Steps to Free Publicity, I dove into using the Internet for self-promotion. ---- Introduction
 

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Contents

Schmoozing That Puts You in the Public Eye 40 PART IV POLISHING YOUR PUBLICITY SKILLS
71
Them
131
77 Ways to Get Unstuck When Trying
150
Getting Sizzling Forceful Testimonials 165 Chapter20 How to Concoct Creative Angles Images
193
Becoming Findable Through Search Engines 208 Chapter 22 Making Time to Publicize
228
Capitalizing and Building on Your Free
245
Resources for Your Publicity Campaigns 260 About the Author
301
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