Seventy-nine Short Essays on Design

Front Cover
Chronicle Books, Mar 20, 2012 - Architecture - 272 pages
2 Reviews
Seventy-nine Short Essays on Design brings together the best of designer Michael Bierut's critical writing—serious or humorous, flattering or biting, but always on the mark. Bierut is widely considered the finest observer on design writing today. Covering topics as diverse as Twyla Tharp and ITC Garamond, Bierut's intelligent and accessible texts pull design culture into crisp focus. He touches on classics, like Massimo Vignelli and the cover of The Catcher in the Rye, as well as newcomers, like McSweeney's Quarterly Concern and color-coded terrorism alert levels. Along the way Nabakov's Pale Fire; Eero Saarinen; the paper clip; Celebration, Florida; the planet Saturn; the ClearRx pill bottle; and paper architecture all fall under his pen. His experience as a design practitioner informs his writing and gives it truth. In Seventy-nine Short Essays on Design, designers and nondesigners alike can share and revel in his insights.
 

What people are saying - Write a review

Review: 79 Short Essays on Design

User Review  - James - Goodreads

A fantastic look into the design process from one of the industry's most respected current leaders. I re-read this every so often to reaffirm my career choice. Read full review

Review: 79 Short Essays on Design

User Review  - Gaelyn - Goodreads

some are better than others. easy to skip over those that aren't as good. Read full review

Contents

Preface
9
May Contain NonDesign Content
11
2 Why Designers Cant Think
14
3 Waiting for Permission
18
4 How to Become Famous
23
5 In Search of the Perfect Client
28
6 Histories in the Making
32
7 Playing by Mr Rands Rules
35
42 The Rendering and the Reality
128
43 What We Talk About When We Talk About Architecture
130
44 Colorama
134
45 Mr Vignellis Map
136
46 I Hate ITC Garamond
139
Roots of Revolution
142
48 The World in Two Footnotes
145
49 Logogate in Connecticut
148

8 David Carson and the End of Print
39
9 Rob Roy Kellys Old Weird America
42
10 My Phone Call to Arnold Newman
44
11 Howard Roark Lives
46
12 The Real and the Fake
49
13 Ten Footnotes to a Manifesto
52
Apocalypse Now Page A1
61
15 Graphic Design and the New Certainties
63
16 Mark Lombardi and the Ecstasy of Conspiracy
65
17 George Kennan and the Cold War Between Form and Content
67
18 Errol Morris Blows Up Spreadsheet Thousands Killed
70
19 Catharsis Salesmanship and the Limits of Empire
72
20 Better NationBuilding Through Design
75
21 The Tshirt Competition Republicans Fear Most
77
22 India Switches Brands
79
23 Graphic Designers Flush Left?
81
24 Just Say Yes
84
25 Regrets Only
87
26 The Forgotten Design Legacy of the National Lampoon
91
27 McSweeneys No 13 and the Revenge of the Nerds
93
28 The Book Cover That Changed My Life
96
Father of Hypertext
98
30 The Final Decline and Total Collapse of the American Magazine Cover
100
31 Information Design and the Placebo Effect
102
32 Stanley Kubrick and the Future of Graphic Design
104
The Designer as Auteur
106
34 The Idealistic Corporation
109
35 Barthes on the Ballpoint
112
36 The Tyranny of the Tagline
114
When Art Rises to the Level of Graphic Design
116
38 To Hell with the Simple Paper Clip
118
39 The Man Who Saved Jackson Pollock
120
40 Homage to the Squares
123
41 Eero Saarinens FortyYear Layover
126
50 The Whole Damn Bus is Cheering
151
51 The Best Artist in the World
154
52 The Supersized Temporarily Impossible World of Bruce McCall
157
53 The Unbearable Lightness of Fred Marcellino
160
54 The Comfort of Style
164
A Users Guide
167
56 Designing Under the Influence
170
57 Me and My Pyramid
173
58 On Design Bullshit
175
59 Call Me Shithead or Whats in a Name?
178
60 Avoiding Poor Lonely Obvious
181
61 My Favorite Book is Not About Design or Is It?
184
This Time Its Personal
188
63 Credit Line Goes Here
191
64 Every New Yorker is a Target
194
65 I am a Plagiarist
197
66 Looking for Celebration Florida
200
67 The Great NonAmberColored Hope
204
68 The Mysterious Power of Context
208
69 The Final Days of ATT
211
70 Designing Twyla Tharps Upper Room
215
71 Innovation is the New Black
217
72 Wilson Pickett Design Theorist 19422006
220
73 Design by Committee
222
74 The Persistence of the Exotic Menial
226
Now Paved with Innovation
230
76 When Design is a Matter of Life or Death
234
77 In Praise of Slow Design
237
78 Massimo Vignellis Pencil
241
79 On Falling Off a Treadmill
244
Appendix
247
Index
262
Copyright

Other editions - View all

Common terms and phrases

Bibliographic information