9 Brand Shaastras: Nine Successful Brand Strategies To Build Winning Brands

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SAGE Publications, Aug 15, 2004 - Business & Economics - 120 pages
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Continuing from Jagdeep Kapoor's two earlier books, 9 Brand Shaastras is concerned with the strategy and principles of brand-building.

The book discusses branding from the basics, or what the author defines as the 'need' or 'brand category growth' for a brand, through to the 'brand profit growth strategy' which is the final destination. Each stage is analyzed in detail and peppered with examples and real-life marketing situations to give an effective understanding of brands and brand-building.

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About the author (2004)

Jagdeep Kapoor is the Chairman and Managing Director of Samsika Marketing Consultants Pvt. Ltd., Mumbai, a leading strategic marketing consultancy, celebrating its 13th anniversary year, with an impressive list of clients drawn from both multinational and Indian firms. He has worked on a large number of brands including Carrier, OTIS, Navneet, Halls, Mother Dairy, Seven Seas Seacod, Monginis, Frooti, Cinthol, Nirma, M-Seal, Fevicryl, Aptech, Arena, Fevicol, Bailey, Anchor, Panacea Biotec, Safal, Listerine, D’damas, Nakshatra, Asmi, Sangini, Hiranandani, Motilal Oswal, Wizcraft, Balrampur Chini, Garware, Tetra Pak, FedEx, Blue Dart, Himalayan Natural Mineral Water, Eraser, Kisna, Agni, Cinemax, Nirmal Lifestyles and Oberoi Constructions. Widely considered to be a Brand Guru, Jagdeep Kapoor is a prolific writer and has authored several best-sellers including 18 Brand Astras and 9 Brand Shaastras. He is credited with the publication of over 1,602 articles in newspapers and magazines such as the Economic Times, The Afternoon, Business Today, Business Line (from The Hindu), Business Standard and Deccan Herald. He has regularly conducted programmes on television and has anchored the popular marketing show ‘Dream Merchants’. He is a visiting faculty member at the Jamnalal Bajaj Institute of Management Studies, Mumbai, of which he is also an alumnus.

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