9 Brand Shaastras: Nine Successful Brand Strategies to Build Winning Brands
Through this revised edition, marketing guru Jagdeep Kapoor discusses key brand building elements such as brand awareness growth strategy and brand market share growth strategy. This easy-to-read book with its simple frameworks and immensely practical insights is a 'must-have' for all marketing professionals. The author presents his ideas in a uniquely organized and engaging way, through recent and relevant examples, mapping the entire journey of a brand from inception to success.
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The Seed Shaastra
The Heed Shaastra
The Deed Shaastra
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24 Brand Mantras 9 Brand Aamir Khan able ahead airline Airtel Amitabh Bachchan Amul Barista brand building Brand Category Growth Brand Idea Growth brand marketeer brand of jewellery brand positioning brand repeats growth brand sales growth brand strategies brand trials growth Brand Trials module Breed BSNL build winning brands campaign changing needs Cinemax consumer's consumers pay heed core values created need Creed Crossword Deed element ensure brand sales Exceed Shaastra existing need Feed FMCG Frooti growing Growth Strategy He/she knows Hindustan Unilever his/her brand idea seed important Indian Airlines Indian consumer involving FINANCIAL SAMPLING Jagdeep Kapoor Ketchup latent need launched look market leader market share growth Maruti mental sampling million consumers million subscribers minds and hearts mobile phone Mumbai nine Brand Shaastras Nirma Nokia one's brand Pepsi pleasant brand experience Procter and Gamble product quality profit service quality Shaastra Brand Speed successful brand target audience Tetrapak Vodafone word of mouth