Abc of 20th-century Graphics
Phaidon Press, 2003 - Design - 247 pages
A comprehensive guide to graphic design.
This book presents, in a portable, affordable format, a critical overview of the most influential figures in international design of the 20th century, from artists such as Alexander Rodchenko to graphic designers such as Paul Rand. The author, Sergio Polano, is a respected historian and critic of architecture and design, and his texts are both historical in nature and aimed for a popular rather than a specialist audience. Some of the essays in this book are well known, having been published previously; others were originally delivered as lectures; and still others are previously unpublished. The book opens with a summary of the main problems faced by a designer working in the field of graphics. This is followed by a series of concise, extensively illustrated sections examining the work of the principal graphic designers of the 20th century, from Peter Behrens to Tibor Kalman, from El Lissitzky to Max Huber, and from Alexander Rodchenko to Ed Fella. The images and extended captions selected and compiled by Pierpaolo Vetta supplement and illustrate the subjects covered by the texts
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20th century Adrian Frutiger advertising aesthetic Aldo Novarese alphabet Amsterdam architecture artifacts avant-garde Basel Bauhaus Bb Cc Dd Berlin Burchartz Casabella Casabella Milan Cc Dd Ee character communication composition contemporary cover Crouwel culture Dd Ee Ff design of letters design of typefaces Doesburg Dutch Eric Gill essay exhibition Fella figure fonts foundry Franco Grignani Futura Gestaltung Giovanni Pintori graphic artist graphic design Herbert Bayer ideas illustration industrial Italian Italy Jan Tschichold Kurt Schwitters language Lissitzky logotype London lowercase magazine Matthew Carter Max Huber means modern Moholy-Nagy monoalphabet Nebiolo Olivetti Oo Pp Qq Paul Rand Paul Renner Peter Behrens photograph phototypesetting pictograms poster production published Qq Rr Ss radical Rodchenko Rr Ss Tt scripts serif significant signs stamps Stedelijk Swiss Tibor Kalman tion tradition typefaces typography variabele visual design Wolfgang Weingart words writing Zurich