ABC's of Library Promotion

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Scarecrow Press, 1992 - Business & Economics - 251 pages
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The third edition of ABC's addresses the challenges of the nineties. In addition to updating tried-and-true methods of public relations specifically designed for libraries, five chapters have been added to fit new technological, social, political, and financial conditions. "Campaigning for Funds," for example, shows ways of increasing private and municipal money for library materials. Sherman's techniques and principles are practical, accessible, tested, and effective. They are designed for libraries of all kinds and all sizes.
 

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Contents

The Necessity of Public Relations
3
What Makes Library Public Relations News
11
Developing the Library Image
21
Know Your Product Your Competition Your Clientele
29
Campaigning for Funds
41
Campaigning for a New Building
52
Computer Changeover
60
Newspapers
70
Support Your Local VI Ps
164
Evaluating Your Public Relations Program
177
Developing a Continuing Program
188
Case Study of Cooperation for Library Promotion
194
Public Library Ideas
203
School Library Ideas
210
College and University Library Ideas
217
Library Survey
227

Radio and Television
87
Videos and Slides
113
Book Sales
136
Book Talks and Readings
142
Simple but Important
152
Notable Quotes from Quotable Notables
232
Useful Facts and Figures
236
Index
239
About the Author
252
Copyright

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About the author (1992)

\Steve Sherman used his MS in communications arts and his MSLS as a librarian at the University of Alaska. His articles have appeared in Wilson Library Bulletin, RQ, Film Quarterly, and other professional journals. He is the New England correspondent for Publishers Weekly and the author of 24 books, including A Scott Nearing Reader: The Good Life in Bad Times (Scarecrow, 1989).

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