ABC's of relationship selling

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McGraw-Hill, 2003 - Business & Economics - 470 pages
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A manual on relationship selling, featuring practical tips and business examples from the author's experience in sales with Colgate and other companies. Exercises and role plays are included, as is a CD-ROM containing ACT! Express, a tool based on the ACT! contact management system.

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Contents

SELLING AS A PROFESSION
1
Social Ethical and Legal Issues in Selling
34
Managing Sales Ethics
53
Copyright

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