AIGA Professional Practices in Graphic Design

Front Cover
Tad Crawford
Skyhorse Publishing, Inc., Dec 13, 2013 - ART - 336 pages
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"Provides definitive guidelines on all aspects of the graphic design business."FYI. * Newly revised and expanded version of an industry classic--5,000 sold! * Up-to-the-minute! Includes web, interactive, and green design, new legislation * Each chapter written by an authority on the subject. Heres the definitive guide to professional business practices in graphic design, now fully revised and updated for the digital age. Up-to-the-minute coverage of web, interactive, and motion graphics; green design; potential repercussions of legislation on Orphan Works; protection of fonts and software; managing creative people; using professional help such as lawyers; and much more. Each in-depth chapter, covering such topics as professional relationships, fees, contracts, managing large projects, copyright and trademark issues, electronic uses, and more, has been written by an authority in the field. The newly revised AIGA Standard Form for Design Services is included for the convenience of readers, along with a complete resources section. No designer should do business without this comprehensive, authoritative book.
 

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Contents

Preface
How Clients Want to Be Treated
Baker 4 Marketing the Design Firm
Lessons Froma Caveman
The Process of Setting Fees Eva Doman Bruck
Hidden Intellectual PropertyHazards in Web Design
Payment Strategies
Finding the Perfect
Legal Structures for the Design Firm
Transition
Large ProjectManagement Eva Doman Bruck
Managing Health and Safety in
RIGHTS
Web DesignContracts and Issues
Other Peoples Trademarks
Useof Fonts Allan Haley

Managing Creatives
MANAGEMENT
Selected Bibliography AIGA Standards Richard Gref
Copyright

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