AIGA Professional Practices in Graphic Design

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Tad Crawford
Allworth Press, 1998 - Art - 311 pages
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AIGA Professional Practices in Graphic Design is a comprehensive guide to every aspect of the graphic design business, from designer relationships with clients, employees, and suppliers to management issues, marketing strategies, rights, and ethical standards. It covers negotiation principles, setting fees, contracts, structuring the design firm, audits, insurance basics, studio safety, marketing on the World Wide Web, copyright and licensing, trademark infringement, and business ethics. Short and long versions of the AIGA Standard Form of Agreement are included for easy reference, and a complete resources section highlights selected publications and organizations for graphic designers.

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Contents

Management
10
Lessons From a Caveman by Ed Gold
13
The Process of Setting Fees by Eva Doman Bruck
21
Copyright

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About the author (1998)

TadCrawfordgrew up in the artists' colony of Woodstock, New York. He is the author of many nonfiction books andhis writing has appeared in venues such asArt in America, the Cafe Irreal, Confrontation, Communication Arts, FamilyCircle, Glamour, Guernica, the Nation, and Writer'sDigest. The founder and publisher ofAllworth Press, he lives in New York City.

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