AIGA Professional Practices in Graphic Design
Allworth Press, 1998 - Art - 311 pages
AIGA Professional Practices in Graphic Design is a comprehensive guide to every aspect of the graphic design business, from designer relationships with clients, employees, and suppliers to management issues, marketing strategies, rights, and ethical standards. It covers negotiation principles, setting fees, contracts, structuring the design firm, audits, insurance basics, studio safety, marketing on the World Wide Web, copyright and licensing, trademark infringement, and business ethics. Short and long versions of the AIGA Standard Form of Agreement are included for easy reference, and a complete resources section highlights selected publications and organizations for graphic designers.
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advertising agree Agreement for Graphic AIGA Standard Form amount approval artists artwork benefits billable budget changes Coca-Cola Company communication contract copy copyright infringement copyright law copyright notice Copyright Office corporate costs create creative design firms design manager designer and client designer's develop document domain name employee estimate/proposal ethical example fair Form of Agreement freelancers Graphic Arts Graphic Design Services H A P T F R hire hyperlink idea images Implementation important intellectual property Internet invoice involved issues liability license limited mark marketing materials Michael Bierut negotiating netiquette Neville Brody newsgroup organization OSHA out-of-pocket expenses owner partners Paula Scher payment schedule Pentagram percent person photographers plagiarism problem professional profit promotion registered Reimbursable relationship responsibility sales tax specific staff studio suppliers third parties Ticketmaster tion trade dress trademark