ASMP Professional Business Practices in Photography

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Allworth Pres, 2008 - Photography - 467 pages
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At last! The eagerly anticipated revised edition of the photographer’s "business bible" is here, fully updated with the last word on key business practices, industry standards, and resources. Up-to-the-minute coverage now includes digital asset management; metadata standards; the role of Internet, FTP, and e-mail technologies; the impact of media consolidation on assignment and stock photography; and much more. This indispensable guide covers the full range of business and legal questions that photographers might have, with comprehensive advice from the ASMP, the foremost authority in the field. In eleven in-depth chapters, more than two dozen industry experts explore pricing and negotiating, ethics, rights in traditional and electronic media, publishing, and much more. Business and legal forms, checklists, and an extensive cross-media bibliography make this the one reference book that deserves a place on every successful photographer’s bookshelf.



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Contents

Understanding Licensingthe
3
Assignment Photography
6
How to Price Professional Photography by Susan Can
12
How to Write a License by Jeff Sedlik
21
CopyrightProtecting Your Assets
33
Registering Your Work by Stanley Rowin
47
Metadata Basics by Judy Herrmann
58
Using Metadata is Key to Photographic Professionalism
64
Releases
201
Why You Need Releases
203
Whats In a Release?
206
Property Releases
209
Special Considerations for the 21 st Century
212
Trademarks
214
Ideas for Getting Signatures
216
Frequently Asked Questions About Releases
218

Dissecting the Infringement Case
70
Smoking GunsHow to Handle Clients Who Exceed
79
The Assignment Photographer by Susan Can
97
Interviews with Assignment Photographers by Leslie BurnsDellAcqua
100
Making Strides with Your Fine Art Career
109
by Amy Blankstein
124
Moving into Motion by Ethan G Salwen
129
Book Publishing by Shannon Wilkinson
137
Stock Photography Chapter 17 A Brief Explanation of the Business of Stock Photography by Betsy Reid
145
Stock Licensing Models by David Sanger and Betsy Reid
148
Worlds Apart by Rivaldo Does
152
Look Before Your Leap by Robert Rathe
156
Clearing Defining Stock Photography Portals by Ethan G Salwen
161
Interviews with Stock Photographers by Lese BurnsDellAqcua
165
Paperwork
171
Why These Forms are Critical to Your Business by Richard Weisgrau and Victor S Perlman
173
Sample FormsEstimate Confirmation Change Order Delivery Memo Invoice Indemnification
177
Terms and Conditions for Your Business Paperwork by Richard Weisgrau and Victor S Perlman
188
Avoiding Business Conflicts by Jay Asquini
197
Sample Releases
224
Professional Services
233
Estate Planning
251
Is Your Assistant an Independent Contractor
263
Digital Business Essentials
273
Universal Photographic Digital Imaging Guidelines
281
CRITICAL SKILLS
293
Web Sites by Leslie BurnsDellAcqua
305
Web Site Success Case Study by Blake Discher
312
Reps and Marketing Assistants and Consultants Oh
319
Reinventing Yourself by Elyse Weissberg
331
Negotiating the Assignment Deal by Richard Weisgrau
347
Negotiating Quick Tips and Telephone Cheat Sheet
367
an Experience by Leslie BurnsDellAcqua
378
An Educated Photographer Is Your Best
385
Glossary of Industry Terms
399
Resources
447
Copyright

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About the author (2008)

The American Society of Media Photographers (ASMP) has been the leading national organization of professional photographers for more than 60 years and is the accepted authority setting the standards for business practices in professional photography.

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