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Why This Book?
Mechanics of Typography
Easy to Read
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540 is recognized adver advertising production Advertising Typographers areas basic Ben Day Bermuda Bodoni cast color composed type composition copper copy copywriter cylinder dots duplicate electros electrotyping etching film foundry type four-color four-color process graphic arts gravure halftone engraving halftone screen HIGHLIGHT HALFTONES illustrations impression inch ink image Insert keyboard Kurt H layout lead molding Letterpress Printing letters line of type machine magazine matrices mechanical ment metal base molding material Monotype negative newspaper offset offset lithography paper paragraph Photoengraving Photoengraving Process photographic phototypesetting pica Planographic Printing plastic plates plate printed point Caslon Point Fine Serif pressure printers printing plates printing surface proofreading readability relief printing repro proofs reproduction proofs require rotogravure Serif shell slugs specified stereotype tints tion tone transparent proofs type characters type faces type form type high type lines typematter typesetting unmounted varying vertical Vi-point rule width William Caxton words zinc