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Why this book
echa n ics of typography
Making type easy to read
8 other sections not shown
11 point adver advertising production Advertising Typographers Association areas artwork ata shops Bodoni Bold camera cast Century Schoolbook characters-per-pica coated color comprehensive layouts correction detail display dots electro electrotype etching example faces Family Design Harmony film flat foundry type four-color process Franklin Gothic Futura Gothic graphic arts gravure hairline type halftone HEGMSR illustration inch Insert Italic keyboard keyline layout letterpress letterpress printing letters letterspacing line engravings machine magazine make-up markup material matrix mbapifegs measure mechanical method mold Monotype necessary newspaper offset offset printing Oldstyle operator original paper paragraph photoengraving photographic phototypesetting picas planographic printing Plastic plates point fine hairline point sans serif preparation printer readability relief printing reproduction proof require Roman screen serif type sheet sizes specifications stereotype style tion tone Type Family Design type form type matter type surprinted typefaces typesetting usually width William Caxton word spacing