A 50-year Adventure in the Advertising Business

Front Cover
Wayne State University Press, 1999 - Business & Economics - 261 pages
Ernie Baker elaborates on his lifelong career in the world of advertising, and provides an insiders perspective on the business. His experiences range from very small local firms to some of the world's largest advertising agencies, where he worked for a multitude of clients.
 

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Contents

The Beginning Of A 50Year Career In Advertising
1
From 1954 Through 1958 Our Lifestyle Changed Significantly
21
The Events Of The Next Five Years 19591963
35
E W Baker Inc Opens With High Hopes
51
We Launch The Decade Of The 70s With Some New Key People On Our Staff And Five New Clients
73
In The Second Half Of The 705 The Agency Evolves Into A Different Organization
95
The Eventful 80s 1980 Through 1984
109
The Transition Years 1985 Through 1989
139
What Its Like To Be Acquired 1990 Through 1994
171
Heading Towards The Millennium 1995 Through 1999
221
Acknowledgments And An Apology
255
Copyright

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About the author (1999)

Baker is executive vice president of BBDO-Detroit.

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