A 50-year Adventure in the Advertising Business
Ernie Baker elaborates on his lifelong career in the world of advertising, and provides an insiders perspective on the business. His experiences range from very small local firms to some of the world's largest advertising agencies, where he worked for a multitude of clients.
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The Beginning Of A 50Year Career In Advertising
From 1954 Through 1958 Our Lifestyle Changed Signiﬁcantly
The Events Of The Next Five Years 19591963
E W Baker Inc Opens With High Hopes
We Launch The Decade Of The 70s With Some New Key People On Our Staff And Five New Clients
In The Second Half Of The 705 The Agency Evolves Into A Different Organization
The Eventful 80s 1980 Through 1984
The Transition Years 1985 Through 1989
What Its Like To Be Acquired 1990 Through 1994
Heading Towards The Millennium 1995 Through 1999
Acknowledgments And An Apology
Abbs account executive advertising agency advertising business agency’s anniversary annual attended awards BAC&K bank’s BBDO Detroit became beneﬁt Birmingham breakfast Buhl Building campaign celebrated Cement chairman Chrysler Corporation CKLW clients Club commercial Company Corporation creative director DDB Needham December Denman & Baker Detroit Tigers dinner downtown Detroit E.W. Baker early enjoyed Federal of Hollywood Federal’s ﬁeld ﬁnally ﬁnancial ﬁnd ﬁrm ﬁrst ﬁve ﬂew ﬂoor Ford George handled headquarters Hotel Howard Johnson’s Huron January Joan Joan’s John Keith Keith Reinhard Klepinger Kmart Lake lunch Mackinac Island manager marketing Mary Lou meeting Michigan Apple Michigan State Fair Mike million morning Oakland County ofﬁce ofﬁcer Park planning production promotion public relations radio restaurant Ricketts Sanders Savings signiﬁcant signiﬁcantly staff Standard Federal Bank Stanley television Tom Ricketts took tour vice president week weekend