A Big Life In Advertising

Front Cover
Simon and Schuster, May 6, 2003 - Biography & Autobiography - 320 pages
The first woman president of an advertising agency and the first woman CEO of a company on the New York Stock Exchange tells her "riveting story: How she shattered every glass ceiling and became a Madison Avenue legend."*
From her role as fledgling copywriter at Doyle Dane Bernbach -- the agency that made big-car-obsessed America fall in love with the funny little Volkswagen -- to her brilliant campaign for Braniff Airways that had the flying public scrambling for seats on wild-colored planes to founding the fastest-growing ad agency in history, Mary Wells Lawrence's life in advertising couldn't be any bigger. As The New York Observer put it, her agency, Wells Rich Greene, created ads that "etched indelible phrases into the public imaginations: 'Flick your Bic' and 'I Love New York!' and 'Plop plop, fizz fizz, oh what a relief it is.'"
For those thinking about a life in advertising for themselves and for anyone who enjoys being transported by a great storyteller's art, Mary Wells Lawrence is the most energetic, passionate guide to the world of American advertising in all its brilliance, excitement, fun and crazines
 

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A BIG LIFE (IN ADVERTISING)

User Review  - Kirkus

An advertising pioneer's memoir of a successful career.A "big" life is apparently one that results in power and money. If that is the case, then Lawrence has certainly led such a life. A small-town ... Read full review

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Contents

Section 1
5
Section 2
11
Section 3
13
Section 4
17
Section 5
32
Section 6
41
Section 7
44
Section 8
46
Section 16
119
Section 17
136
Section 18
159
Section 19
170
Section 20
175
Section 21
182
Section 22
193
Section 23
228

Section 9
56
Section 10
58
Section 11
77
Section 12
79
Section 13
87
Section 14
97
Section 15
102
Section 24
251
Section 25
268
Section 26
272
Section 27
281
Section 28
283
Copyright

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About the author (2003)

Mary Wells Lawrence was born in Poland, Ohio, and attended the Carnegie Institute of Technology. She has been inducted into both the Advertising Hall of Fame and the Copywriters Hall of Fame. She lives in Mustique, London and Saint-Jean-Cap-Ferrat.

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