"A Bottle of Guinness Please": The Colourful History of Guinness

Front Cover
Phimboy, 2006 - Alcoholic beverages - 304 pages

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Contemporary history 1800 to 1918 12
How did the bottle get so famous?
1898 34
Porter and Stout single double and triple 40
Guinness products 42
Whats in the bottle Guinness of course
then and now 67
Natural conditioning in bottle 75
Point of sale material 166
The men who sold the bottle across the world
Consolidation of bottling and overseas development
Alexander Macfee Co Ltd 197
Park Royal Brewery 203
The story of the bottle label
Trade Mark label design and evolution 233
FES and export brand development 244

Returns vat bottoms pasteurisation and sterile brewing 82
The Bass and Guinness connection 88
Trade Mark infringements copies and forgery 97
Who put the Guinness in the bottle?
The Independent Export Bottlers 109
The Independent Bottlers Comparative Guinness Export sales performance 144
Early advertising for the bottle
Understanding the numbering on labels 254
Export bottlers for the crown corks 262
Guinness Bicentenary 269
The bits left out of the bottle The Appendices
Export Bottlers playing cards 290

Common terms and phrases

Bibliographic information