A Concise Handbook of Movie Industry Economics
Charles C. Moul
Cambridge University Press, Mar 14, 2005 - Business & Economics
This short handbook collects essays on all aspects of the motion picture industry by leading authorities in political economy, economics, accounting, finance, and marketing. In addition to offering the reader a perspective on what is known and what has been accomplished, it includes both new findings on a variety of topics and directions for additional research. Topics include estimation of theatrical and ancillary demand, profitability studies, the resolution of evident paradoxes in studio executive behavior, the interaction of the industry and government, the impacts of the most recent changes in accounting standards, and the role and importance of participation contracts. New results include findings on the true nature of the seasonality of theatrical demand, the predictive power of surveys based upon trailers, the impact of the Academy Awards, the effectiveness of prior history measures to gauge cast members and directors, and the substitutability of movies across different genres.
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Academy Awards accounting additional advertising analysis audience average Basuroy budget channel Cinema competition competitive film consumers contracts costs critical Decile decision demand Digital cinema direct-to-video directors discussed Disney distribution distributors domestic box office economy of film effect Einav Eliashberg entertainment estimates example exhibitors Financial G-rated films gross holiday Hollywood impact important issues Jehoshua Journal of Marketing launched Lehmann and Weinberg Lion King major market research Marketing Science McHale's Navy Media Economics million Motion Picture Motion Picture Industry movie industry movie's moviegoers movies released MPAA number of screens optimal Paramount decrees participants percent political economy potential predict price discrimination production profit R-rated Ravid receipts release date rent retailer Shugan strategies studios sumers Table television theaters theatrical release tion trailer typically unpublished manuscript variables video market video release video rentals video store weeks word of mouth