A Designer's Research Manual: Succeed in Design by Knowing Your Clients and What They Really Need
Doing research can make all the difference between a great design and a good design. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work. This book provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research, and how to apply it to design work.
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Activmobs aesthetic analytics Baseman Bauhaus Big6 brand client collected color color psychology competitor analysis concepts conducted courtesy create cultural Dara Creative define demographic Design Council Design for Democracy Design Index design process design team documentation ethnographic research example experience focus groups focused forthe FTSE Georgetown goals graphic design Guitar Player Information Literacy insight INTENDED AUDIENCE interactive interviews investigations iterative design Killington Killington Ski Resort KINETIK Landesberg László Moholy-Nagy Level of difficulty/complexity literature review logo magazine marketing research Meyer & Liechty museum needs O’Neil Observational research organization participants Pentagram personas Photo ethnography problem professional prototyping psychographic qualitative research quantitative redesign research methods research strategy RESEARCH Tactic research-driven secondary research solutions Studio Blue success summative surveys and questionnaires target audience triangulation Type 1 Tools understand User Testing Visual anthropology VISUAL EXPLORATION Vitacress Web analytics WTCA