A Designer's Research Manual: Succeed in Design by Knowing Your Clients and What They Really NeedDoing research can make all the difference between a great design and a good design. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work. This book provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research, and how to apply it to design work. |
Contents
| 8 | |
RESEARCH AT WORK | 112 |
Notes | 184 |
Glossary of Terms | 185 |
Index | 187 |
Contributors | 189 |
Bibliography | 191 |
About the Authors | 192 |
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