A Double Scotch: How Chivas Regal and The Glenlivet Became Global Icons

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John Wiley & Sons, Jan 6, 2011 - Business & Economics - 304 pages
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A Double Scotch tells the intertwined success stories of Chivas Regal and The Glenlivet—two Scotch whisky brands recognized the world-over for their unparalleled quality. Founded by Scottish grocers from Aberdeen, Chivas Regal stands as the world’s most popular prestige blended Scotch. First distilled by a pistol-packing Highlander, The Glenlivet is today the top-selling single-malt Scotch in America. F. Paul Pacult explores these two iconic spirits and tells the remarkable story of the two families who endured numerous hardships to build their brands. A business book that goes down easy, A Double Scotch tells the story of the world’s favorite whiskies, and the story of the nation and families that made them so.
 

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Contents

Preface
Acknowledgments
Prologue TheGuidAuld Drink
The Four Tribes
Chapter 2 Reaching the Boiling Point
The Thynge That Puryfyes the Grosse
Duties and Duty
The Great Era of Smuggling
The Chivas Brothers Company
Such aCharacter asthe Late Mr Smith
Chivas Regal
PART THREE The Barons
Swimming in the Scotch Whisky Pond
Young Men of Conspicuous Gallantry
Mr Sam andScotlands Princeof Whiskies
Mr Sams Historic Scotch Whisky Gambit

Chapter6Timely Passages
Panicked Grouse and the End of a Defining
A Fathers Dreams Family Lettersand Raps at the Door

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About the author (2011)

F. PAUL PACULT is the founding editor and publisher of the newsletter F. Paul Pacult's Spirit Journal – The Quarterly Independent Guide to Distilled Spirits, Beers, and Wines, now in its fifteenth year of publication. He is the author of the critically acclaimed book American Still Life: The Jim Beam Story and the Making of the World's #1 Bourbon, from Wiley, as well as Kindred Spirits and The Beer Essentials. He is the wine and spirits columnist for Sky, the Delta Air Lines in-flight magazine; a contributing editor and the spirits tasting director for Wine Enthusiast magazine; a contributor to CARGO; a special projects editor for the New York Times Magazine; and the judging director at the annual San Francisco World Spirits Competition. He is also honored to be the only journalist worldwide to be a member of The Bourbon Hall of Fame, a member of the Armagnac Company of Musketeers, and a life member of The Keepers of the Quaich Scotch Whisky Society. Paul lives in Wallkill, New York.

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