A Fundraising Guide for Nonprofit Board Members

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John Wiley & Sons, Jan 31, 2012 - Business & Economics - 288 pages
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Everything you need to know as a nonprofit board member to raise more money and help your organization succeed in meeting its goals

Engaging and informative, this practical guide to fundraising contains valuable insights that nonprofit boards need to succeed in raising money in today's dynamic economic environment. While written expressly for board members, this useful handbook also provides advice to executive directors and advancement staff on how to partner with your board to build an unstoppable fundraising team.

A Fundraising Guide for Nonprofit Board Members shows you how to raise more money by building board leadership and skills in fundraising. This book covers it all—the board's leadership role in fundraising; how to organize and train your board to raise funds; building a team with board and staff; raising funds for operations, major gifts and capital campaigns; how to ask for gifts; plus a guide for conducting a board retreat that will lead to fundraising success.

  • Demystifies the ask by providing a straightforward guide on how to ask for, and close, gifts
  • Features case studies, real life examples, and checklists in an easy to reference format
  • Offers sample materials for a board retreat on building the successful fundraising team
  • Also by Julia Ingraham Walker: Nonprofit Essentials: Jump-Starting the Stalled Fundraising Campaign

Entertaining, practical, and easy to use, this book will become a must-read for all board members, executive directors, and staff who want to build an effective fundraising team.

 

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Contents

Building a Fundraising Board
8
Summary
19
Prepare for Your Fundraising Role
33
Summary
42
Fundraising for Current Operations
48
Getting Organized for Fundraising
56
Training Board Members to Fundraise
62
Summary
68
Summary
159
The Five Elements of the Successful
165
Common Issues in Negotiating and Closing Gifts
172
Summary
182
Setting Realistic Goals
192
Phases Timetables and Gift Tables
198
Summary
208
5
222

What to Look for in a Chief Advancement Officer
78
The Annual Fund
99
2
101
Making the Case for the Annual Fund
110
Summary
128
Who Are Our Prospects?
136
Giving at the
148
Additional Sources of Giving
241
Appendix
269
Materials for a Board Training Exercise on Fundraising
289
Glossary of Basic Fundraising Terms
297
Index
303
8
305
Copyright

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About the author (2012)

Julia Ingraham Walker has been active in fundraising in New Orleans and the surrounding region for over twenty-five years. She served as vice president for advancement at Tulane University, where she directed a successful $250 million campaign. For the past twelve years, Julia has worked as an independent fundraising consultant on a regional and national basis. While her specialty has been consulting on capital campaigns, she became very active in a variety of rebuilding efforts in the calamitous post-Katrina period in New Orleans. Her clients include a diverse array of local, regional, and national nonprofits, including independent schools, charter schools, animal welfare organizations, museums, parks, and arts and cultural organizations. She was named New Orleans Outstanding Fundraising Executive by the Association of Fundraising Professionals for her work at Tulane and is the author of three other books published by Wiley. Julia's ongoing work with numerous nonprofit boards inspired her to write this guide for board members.

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