A Game of Two Halves: Football, Television, and Globalisation
Professional football is one of the most popular television 'genres' worldwide, attracting the support of millions of fans, and the sponsorship of powerful companies. In A Game of Two Halves, Sandvoss considers football's relationship with television, its links with transnational capitalism, and the importance of football fandom in forming social and cultural identities around the globe. He presents the phenomenon of football as a reflection postmodern culture and globalization.Through a series of case studies, based in ethnographic audience research, Sandvoss explores the motivations and pleasures of football fans, the intense bond formed between supporters and their clubs, the implications of football consumption on political discourse and citizenship, football as a factor of cultural globalisation, and the pivotal role of football and television in a postmodern cultural order.
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argues articulation audiences Bayer 04 Leverkusen Bayer Leverkusen fan Bayern Miinchen fan become Borussia Borussia Dortmund Bourdieu broadcast Bundesliga capitalism Champions League Chelsea fan citizenship communities competitions constitutes construction consumers consumption of football contemporary football context crucial DC United DC United fan deterritorialized dimensions discourse Eintracht Frankfurt Espen European everyday fan text fast food football clubs football consumption football fandom football fans football on television formal rational global ground Hamburger SV hyperreality identify increasingly industrial interview landscapes leisure lifeworld Manchester United mass media match McDonaldization MSV Duisburg Narcissus object of fandom participation placelessness play players political popular postmodern production professional football public sphere reflection representation of football restaurants Ritzer Saux SC Freiburg self-reflection semiotic Similarly simulation social and cultural space spectator football stadia stadium standardized structure television football televisual representation tion transformations transnational VfB Stuttgart VfL Bochum viewers