A Global Look at Business Education

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Lonnie Echternacht
National Business Education Association, 1991 - Business education - 187 pages
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This yearbook has 18 chapters written by selected experts on business education and the international scene. The chapters are organized into four parts. Part I, "Global Perspectives in Business Education," includes two chapters: "Internationalizing the Business Education Curriculum" (LaNeta L. Carlock); and "The International Marketplace" (Jo Behymer). The following six chapters are included in Part II, "Developing an International Business Education Program": "Building Support for an International Business Education Program" (Carolyn Hagler, Sharon Abbott); "Marketing the International Business Education Program" (Wanda Blockhus, G. W. Maxwell); "Methods of Internationalizing Basic Business and Economics Courses" (Thomas B. Duff); "Methods of Internationalizing Business Communications Courses" (Bobbye J. Davis, Donna H. Redmann); "Methods of Internationalizing Information Processing Courses" (Roy W. Hedrick); and "Methods of Internationalizing Business Management Courses" (Chuck Coligan). Part III, "Internationalizing Business Education Programs: Strategies and Organization," contains two chapters each on the secondary, community college, and university levels of business education: "What in the World Is Going on in Toledo, Ohio?" (Sandra Kruzel, Edward Chavez); "Integrating International Business Topics at the Secondary Level" (James H. Beistle); "The International Business Education Program at Central Piedmont Community College" (Richard K. Zollinger, Judith F. Patterson); "The International Trade Education Program at Waukesha County Technical College" (Barbara Moebius); "The International Business Education Program at Ball State University" (Rodney E. Davis, J. Lee Dye, Robert A. Underwood); and "The International Business Education Program at Illinois State University" (Jean Grever, Iris Varner). Four chapters make up Part IV, "Selected Foreign Business Education Programs": "Business Education Programs in the United Kingdom" (James Calvert Scott); "Comparative Business Education Programs in the European Community Countries" (Albert G. Giordano); "Business Education Programs in the U.S.S.R." (Ray D. Bernardi); and "Business Education Programs in Taiwan" (Larry E. Casterline). (KC)

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The International Marketplace

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