A Good African Story: How a Small Company Built a Global Coffee Brand

Front Cover
Random House, Feb 7, 2013 - Biography & Autobiography - 288 pages

Since it was founded in 2003, Good African Coffee has helped thousands of farmers earn a decent living, send their children to school and escape a spiral of debt and dependence. Africa has received over $1 trillion in aid over the last fifty years and yet despite these huge inflows, the continent remains mired in poverty, disease and systemic corruption.

In A Good African Story, as Andrew Rugasira recounts the very personal story of his company and the challenges that he has faced – and overcome – as an African entrepreneur, he provides a tantalising glimpse of what Africa could be, and argues that trade has achieved what years of aid have failed to deliver.

This is a book about Africa taking its destiny in its own hands, and dictating the terms of its future.


What people are saying - Write a review

A Good African Story: How a Small Company Built a Global Coffee Brand

User Review  - Publishers Weekly

Entrepreneur Rugasira has, without a doubt, done great things for his native Uganda by working to help coffee farmers make a living wage and educate their children. Raised in war-torn region, in 2003 ... Read full review


Whats Wrong with Africa?
In Search of an African Capitalist Class
The Good African

Other editions - View all

Common terms and phrases

About the author (2013)

ANDREW RUGASIRA grew up in Uganda and went to the University of London for his undergraduate degree in Law and Economics. He later completed a masters degree in African Studies at the University of Oxford. In 2003, he founded Good African Coffee, the first African-owned coffee brand to be stocked in UK supermarkets and US retailers. He regularly speaks at leadership and business conferences, and is passionate about initiatives that lead to community transformation. In 2007, he was nominated as a Young Global Leader by the World Economic Forum. He has won several awards, including the Legatum Pioneers of Prosperity award, and in 2010 was nominated for a Financial Times/ArcelorMittal Boldness in Business award. Andrew lives in Kampala with his wife Jacqueline and their children.


Bibliographic information