A Guide to Empirical Research in Communication: Rules for Looking

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SAGE, 2001 - Language Arts & Disciplines - 239 pages
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Written in a conversational tone and illustrated throughout with interesting examples, A Guide to Empirical Research in Communication is an easy-to-understand and refreshing introduction to the topic. Class tested for several years, this text engages students in the research process. John Sumser explains difficult scientific and statistical concepts in a simple, straightforward manner and looks at how the rules of looking are applied in four different areas of study: field research, experimentation, survey research, and content analysis. The examples presented will cause students to think about how research methods are applied to real-life situations. The author's easy writing style lends both interest and clarity to this introductory communication text.

 

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Contents

Using Variables in
19
Just Exactly What Do You Mean
33
Where to Look for Answers
53
Looking at People in Actual Environments
101
The Experiment
125
Surveys
161
Content Analysis
199
List of Journals
219
Index
235
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