A Guide to Successful Consulting
Many consultants are forced to learn the basic principles and techniques of consulting on the job. Even though this lack of preparation can lead to several problems that could be avoided, there are few practical resources available to guide the new consulting professional to an understanding of what is required for a successful consulting practice. In A Guide to Successful Consulting, author Steven C. Stryker presents an essential introduction to the fundamental concepts and tools of the successful consultant. This book describes, through a comprehensive approach that unites theory and practice, consulting principles for all those wishing to expand their abilities to initiate and implement organizational change. It lays the groundwork for the perceptive handling of each assignment through the integration of knowledge, experience, and instinct. It thoroughly examines the major aspects of a consulting assignment, along with the required practical skills and techniques. Explanatory graphics and case studies based on real-world examples abound to ensure that ideas can become roadmaps to developing important consulting tools. Take-away checklists and tables of useful information provide a practical way for consultants to review and apply the necessary knowledge for successful practice. This book enables aspiring consulting professionals to have a better grasp of the environment and challenges of the practice of professional consulting today.
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Chapter 04 Marketing
Chapter 05 Securing the Contract
Chapter 06 Carrying Out the Consulting Engagement
Chapter 07 Using Advertising and Promotion Effectively
Chapter 08 Controlling for Profit and Growth
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additional Administration advertising and promotion agency areas assistance Asso award brochure career changes Chapter client organization communication competitive Computing Overhead consultant’s consulting assignment consulting engagement consulting firm consulting practice consulting services contract corporation costs decision defined direct expenses direct labor Directory discussed effective effort employees ethical ethical code evaluation example Exhibit experience factors federal firm members firm’s Gantt chart hiring implementation income independent consultant internal investor issue loan Management Consultants marketing marketing plan meeting ment methods months negotiating Newsletter operations organizational overhead payment percent performance person personnel PERT chart policies procedures procurement profes professional profit programs proposal prospective rapport response revenue Sample Task Sample Task II Sheet skills Sole Proprietorship specific staff strategy subfactor Sultants sulting technical techniques tion tiple Total viduals