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LIST OF TABLES
LIST OF FIGURES AND DIAGRAMS xvi
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algorithm amount of error average error average relative error based on purchase Beta Distribution Model Beta Equal Lambda Beta parameter Beta Unequal Lambda changes and differences chase Strings Dentifrice Dirichlet distribution distribution of initial Equal Lambda Model Equation Estimated Parameters estimates based eters expected value Facial Tissue initial probabilities Instant Coffee intercepts Known Model Lambda Purchase Strings length five length four less general model linear learning model Linear Regression Massy minimum chi square Minus Segment Model Using Parameters Negligible Negligible nonlinear programming operator for brand param parameter estimates Parameters in Table probability density function probability of purchasing purchase operator Purchase Sequence Purchase Strings Length purchasing brand raw moments rejection operators Seg 1 Seg Segment Parameters segment weights Sequence of Length slopes square value Strings of Length Substantial Substantial sum of weighted sumer third segments three segment model Unequal Lambda Model Unequal Lambda Purchase value in going