The Image Empire: A History of Broadcasting in the United States, Volume III--from 1953

Front Cover
Oxford University Press, Nov 15, 1970 - Social Science - 412 pages
During the iQSo's, in a frontier atmosphere of enterprise and sharp struggle, an American television system took shape. But even as it did so, itspioneers pushed beyond American borders and became programmers to scores of other nations. In its first decade United States television was already a world phenomenon. Since American radio had for some time had international ramifications, American images and sounds were radiatingfrom transmitter towers throughout the globe. They were called entertainment or news or education but were always more. They were a reflection of a growing United States involvement in the lives of other nationsan involvement of imperial scope. The role of broadcasters in this American expansion and in the era that produced it is the subject matter of The Image Empire, the last of three volumes comprising this study.
 

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Contents

Introduction
3
McCarthy and the General 8 TV Dinner 13 Five Sets
80
Dulles Duo 92 Through the Curtain 103 Bonanza World
108
Enter Mr K 117 Kitchen Talk 119 Say It Aint So
122
But Not Disneyland 129 Voice of Jazz 133 Floating
143
Primary 155 I Assume You Two Gentlemen
173
In Orbit 207 TV Ultimatum 211 News
227
Adversary System 243 Girl with a Daisy 252 Paranoid Pictures
281
Meanwhile Back in Prime Time
303
Moonscape 326 Milestone
331
Chronology
345
INDEX
375
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