A History of Communication Study: A Biographical Approach

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Free Press, 1994 - Business & Economics - 576 pages
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One of the most readable books I have from grad school. I actually wish it'd been assigned prior to comprehensive exam reading because the material inside has a lot to do with the grad school ... Read full review

Contents

Wilbur Schramm and the Founding
1
Wilbur Schramm in about 1947
2
COMMUNICATION STUDY
33
Copyright

32 other sections not shown

Other editions - View all

History Of Communication Study
Everett M. Rogers
No preview available - 1997

Common terms and phrases

academic Adorno American analysis attitude change audience Bateson became behavior Bell Labs Bleyer Bureau Carl Carl Hovland Center Chicago school colleagues communica communication scholars communication study concept conducted critical Cybernetics Darwin degree Department Dewey director doctoral program doctoral students effects empirical evolutionary theory experiments faculty field of communication Frankfurt Frankfurt school Freud Freudian funding George Herbert Mead German Hovland human ideas important individual influence information theory Institute intellectual interview Kurt Lewin Lasswell Lasswell's later Lazarsfeld mainly Marx Marxism mass media mathematical Mead Merton munication newspaper nication Norbert Wiener Palo Alto group Park Paul F persuasion Ph.D president professor propaganda psychoanalytic theory Radio Research Project Robert Rockefeller Foundation role scholarly School of Journalism scientific scientists Shannon Simmel social psychology Social Research social science society sociologists sociology Stanford Stouffer theoretical tion United University of Chicago University of Iowa Vienna Wilbur Schramm World Yale

References to this book

About the author (1994)

Dr. Everett M. Rogers is Distinguished Professor in the Department of Communication and Journalism at the University of New Mexico (UNM), where he teaches and conducts research on the diffusion of innovations. He also holds courtesy appointments in the UNM Center on Alcoholism and Substance Abuse Addictions, where he conducts research on preventing drunk driving, and in the UNM Center for Prevention Research, where he conducts research on the sustainability of public health innovations. Rogers also is currently involved in research projects on bridging the digital divide in New Mexico and on how Indian audiences give meaning to health content in Hollywood soap operas such as The Bold and the Beautiful. Currently in his forty-fifth year of university teaching, Rogers has taught at Ohio State University, Michigan State University, the University of Michigan, Stanford University, and the University of Southern California, and at the National University of Colombia (Bogota), the University of Paris, the University of Bayreuth (Germany), and Nanyang Technological University (Singapore).

The four previous editions of "Diffusion of Innovations" have received various awards. In 1990, the Institute for Scientific Information designated "Diffusion of Innovations" as a "Citation Classic" on the basis of the large number of citations (approximately 7,000) that it received in articles published in social science journals. This book was selected by "Inc." magazine in 1996 as one of the ten classic books in business and in 2000 was designated as a "Significant Journalism and Communication Book of the Twentieth Century" by "Journalism" and "Mass Communication Quarterly". It was also awarded the first Fellows Book Award in the Field of Communication by the International Communication Association's fellows in 2000.

Bibliographic information

QR code for A History of Communication Study
TitleA History of Communication Study: A Biographical Approach
A History of Communication Study: A Biographical Approach, Everett M. Rogers
AuthorEverett M. Rogers
Editionillustrated, reprint
PublisherFree Press, 1994
Original fromthe University of Michigan
DigitizedApr 25, 2008
ISBN0029267358, 9780029267356
Length576 pages
Subjects › 

Business & Economics / General
  
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