A Journey Through Cultures: Metaphors for Guiding the Design of Cross-Cultural Interactive Systems

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Springer Science & Business Media, Aug 14, 2012 - Computers - 130 pages
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A Journey Through Cultures addresses one of the hottest topics in contemporary HCI: cultural diversity amongst users. For a number of years the HCI community has been investigating alternatives to enhance the design of cross-cultural systems. Most contributions to date have followed either a ‘design for each’ or a ‘design for all’ strategy.

A Journey Through Cultures takes a very different approach. Proponents of CVM – the Cultural Viewpoint Metaphors perspective – the authors invite HCI practitioners to think of how to expose and communicate the idea of cultural diversity. A detailed case study is included which assesses the metaphors’ potential in cross-cultural design and evaluation. The results show that cultural viewpoint metaphors have strong epistemic power, leveraged by a combination of theoretic foundations coming from Anthropology, Semiotics and the authors’ own work in HCI and Semiotic Engineering.

Luciana Salgado, Carla Leitão and Clarisse de Souza are members of SERG, the Semiotic Engineering Research Group at the Departamento de Informática of Rio de Janeiro's Pontifical Catholic University (PUC-Rio).

 

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Contents

Chapter 1 Introduction
1
Chapter 2 Semiotic Engineering and Culture
19
Chapter 3 Cultural Viewpoint Metaphors
43
Chapter 4 A Case Study Redesigning the AVIS Website
69
Chapter 5 Final Discussion
115
Index
126
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About the author (2012)

Pontifical Catholic University of Rio de Janeiro

Clarisse Sieckenius de Souza is Associate Professor and Founder of the Semiotic Research Group, Department of Computer Science, at PontifA-cia Universidad CatA3lica do Rio de Janeiro, Brazil.