A Knight's Code of Business: How to Achieve Character and Competence in the Corporate World

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Paramount Market Publishing, Jan 1, 2003 - Business & Economics - 245 pages
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This clever and insightful book reveals the depth and breadth of high moral character and competence in the corporate world. The good news is that the corporate world, by and large, is in good shape. The bad news is that the bad apples number enough to make the rest of us vulnerable to their whims. A Knight?s Code of Business is the first book to arrive in the aftermath of high profiles disasters such as Enron and WorldCom. It presents both the misadventures that befall corporations, as well as guidance to help upcoming managers achieve high moral character and competence in the corporate world. It?s a fun and insightful read. The lessons discussed come from the author?s 20+ years of experience, stories contributed by nearly two dozen other business professionals all across America, and the new survey of marketing executives.
 

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Contents

Acknowledgements
9
Misadventures and the Kingdom
23
Introduction to Competence
133
End Game
219
Kingdom Characters Quiz
235
Copyright

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About the author (2003)

Author Gene Del Vecchio is the president of his own consulting firm in Valencia, California. He is the former senior partner, director of planning research in the Los Angeles office of Ogilvy Mather Worldwide, the world's sixth-largest agency network. While there, he developed products targeted toward children for companies including Baskin-Robbins, Disney, Good Humor-Breyers, Hershey, Kraft Foods, and Mattel.

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